Shulou(Shulou.com)11/24 Report--

CTOnews.com, April 10 (Xinhua)-- Monster Energy Beverage (Monster Energy) recently filed a lawsuit in a Japanese court, accusing Capcom and Pok é mon Company of infringing their "monster" (Monster) trademark. Capcom is a well-known game developer with popular game series such as Monster Hunter. Pok é mon is the company that runs the Pok é mon brand, and its English name Pok é mon is an abbreviation for "Pocket Monsters".

According to reports, Monster Energy Beverage believes that the use of the word "monster" by Capcom and Bao Ke Meng will confuse consumers and damage their trademark rights. However, the Japanese court did not support the claim, but quickly dismissed the case. The court held that the word "monster" is a common English word that is not unique and does not constitute trademark infringement.

According to CTOnews.com, in fact, this is not the first time Monster Energy Beverage has had a dispute with another company over the "monster" trademark. The company has filed complaints in Japan with more than 100 companies and brands that use the word "monster". These include Ubisoft's game "Gods and Monsters", which was later renamed "Transtheism: the rise of Finnis" (Immortals Fenyx Rising). The company also sued a game developer called Glowstick Entertainment for launching a game called Dark Deception: Monsters & Mortals. The company asked Glowstick Entertainment to stop using any game names that contain "monster", "monsta", "monstrous" or "monstrosity", or even words that imply "monster", such as "beast". In addition, the company requires Glowstick Entertainment not to use any design, color or font similar to its claw icon.

Vincent Livings, chief executive of Glowstick Entertainment, said on Twitter that he would not succumb to the unreasonable demands of Monster Energy Beverage, but would fight it in court. "I will not agree to their terms, because if I agree, it means that I will give up the right to use the word 'monster' forever," he said. This is unacceptable to my game. " He added: "Monster Energy Beverage is a notorious trademark hooligan. Although they like to launch beverage products aimed at gamers, they also like to bully game studios and bankrupt them with long and expensive lawsuits."

Many netizens also said that they could not understand such an absurd legal dispute. They believe that the word "monster" is a common descriptive word and should not be monopolized by any company. They also question whether Monster Energy Beverage's motivation is to get compensation or heat. Some netizens also joked that if the monster energy drink company really wants to protect its trademark, they should sue Disney first, because Disney owns an animated film called Monsters, Inc.

Monster Energy Beverage did not comment on the outcome of the lawsuit. At present, the company is still engaged in a legal battle with other companies and brands that use the word "monster". However, few people seem to support their approach and feel that they are wasting time and resources and damaging their image and reputation.

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