Shulou(Shulou.com)11/24 Report--

On April 8, Beijing time, JD.com and Beijing Guoan Football Club held a press conference at the Beijing Workers' Stadium and announced that JD.com had become Beijing Guoan's top partner. According to the content of the cooperation, the two sides will carry out in-depth cooperation in many areas, such as event marketing, online official flagship stores, member benefits, derivatives development, brand flash stores and other areas.

At the press conference site, JD.com and Beijing Guoan jointly displayed the Guoan new season jersey printed with the elements of "JD.com more fast, better and more economical". At the same time, the official flagship store of Beijing Guoan on JD.com 's App has also announced the completion of the refurbishment and upgrading. During the cooperation between the two sides, all Beijing Guoan's new surrounding goods will be launched exclusively in JD.com.

JD.com and Beijing Guoan said that the cooperation reached between the two sides is aimed at promoting the vitality of consumption in the capital, promoting the innovative development of the sports industry, and combining the advantages of industrial, sports and business circles to better serve consumers in the capital and mass sports enthusiasts.

JD.com hand in hand Beijing Guoan cross-border hand in hand to promote the innovation and development of sports industry

As a representative team in Beijing, Beijing Guoan has been playing in the domestic top league and has won many honors. Beijing Guoan's fighting spirit of "always fighting for the first place" is more deeply rooted in the hearts of the people and places the sincere feelings of many Beijing fans.

JD.com is committed to providing consumers with a more "more, faster, better and more economical" consumer experience. This time, JD.com and Beijing Guoan have reached a cooperation. The two sides will pool superior resources to bring richer, affordable and high-quality goods and services to Beijing fans and more consumers. At the same time, we also hope that relying on JD.com 's solid supply chain and advanced technology, we can contribute more and greater value to the innovation and development of the sports industry.

Beijing Guoan said that the cooperation with JD.com will further enhance the brand image of the club, create a more comfortable experience of watching games, football culture and online shopping for fans, and promote the popularization and development of football. At the same time, the addition of JD.com will also provide strong support for Beijing Guoan's high-quality development, help the club achieve digital transformation and upgrading, and provide more convenient, efficient and intimate services for the majority of fans.

The refurbishment and upgrading of Beijing Guoan's official flagship store will be launched exclusively by JD.com.

With the cooperation between JD.com and Beijing Guoan reached, Beijing Guoan's new season jersey was also unveiled for the first time at this press conference.

At the same time, Beijing Guoan's official flagship store on JD.com 's App has also been renovated and upgraded. Not only the new T-shirt with the theme of "going Home" was launched online, but also a number of prestigious uniforms and commodities around the fans were put on the shelves at the same time.

Beijing Guoan said that in the future, many derivatives around Beijing Guoan, including jerseys, T-shirts, scarves and badges, will be launched exclusively at JD.com Beijing Guoan's official flagship store.

JD.com said that in order to provide consumers with a better low-cost consumption experience, JD.com will join many sports brands to participate in JD.com 's 10 billion subsidy activities in the future, bringing more low-cost and high-quality goods and services to consumers.

With the strengthening of national fitness awareness and the continuous expansion of the fitness population, the scale of China's sports industry continues to rise. For a long time, JD.com has comprehensively laid out the sports industry in a diversified form, and the goal is to stimulate more people's enthusiasm for sports and better meet people's growing needs for sports and culture.

Among them, JD.com Sports, as an one-stop sports service platform under JD.com, in recent years, with a large number of cost-effective goods, professional sports outdoor equipment and a number of offline events, to provide consumers with a wealth of sports goods consumption choices and sports experience.

With the cooperation between JD.com and Beijing Guoan, JD.com will work with Beijing Guoan to create a series of cross-border activities in the future, such as fan welfare day, brand flash store, fan meeting and so on. JD.com 's real-time retail business JD.com hour shopping will also work with Beijing Guoan to carry out rich activities such as the exclusive welfare venue for fans, and bring convenient service for hour delivery. While bringing more surprises and benefits to fans, it also brings more affordable and high-quality sports goods and services to consumers.

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