Shulou(Shulou.com)11/24 Report--

CTOnews.com April 7 news, Douyin announced that Douyin and Tencent Video have recently reached a cooperation, and the two sides will explore the joint promotion of long and short videos and the secondary creation of short videos.

Tencent Video will authorize Douyin to enjoy the right of information network dissemination and sub-authorization of the long video, and clarify the ways of mass entrepreneurship and innovation, and release rules. In the future, users of Douyin Group's Douyin, watermelon video, Jinri Toutiao and other platforms can re-create these works. Cooperation will provide full guarantee for the creation and dissemination of high-quality short video content, and create a better user experience for users.

Douyin official said: "in the past few years, Douyin has helped many film and television productions break the circle, so that excellent content can be seen and loved by more audiences. Douyin has always respected intellectual property rights and actively sought better cooperation with long video platform. we look forward to this joint effort to become another important mutually beneficial and win-win exploration for the long-and short-term video industry, realizing the win-win situation of the film and television industry, video creators, users and platforms."

Tencent Video officially said that it adheres to an open and innovative attitude, will focus on meeting the needs of users, and is committed to the development of high-quality content and the expansion of ecological cooperation. " In recent years, Tencent Video has achieved a profound accumulation of good content in different content fields, such as dramas, movies, variety shows, animation, and so on, such as the emergence of excellent works such as "three-body", "semi-familiar lover" and "left-handed layup". It provides the source for the derivative creation of short videos. This cooperation will provide sufficient guarantee for the creation and dissemination of high-quality short video content, thus promoting the continuous expansion of the high-quality content pool in the audio-visual industry, and ultimately creating a better audio-visual experience for users. this is also an important step for the audio-visual industry in the innovative use of film and television content copyright use. "

The integration and development of long and short videos has always been a topic of concern in the industry. At the Seventh China Internet copyright Protection and Development Conference sponsored by the National copyright Administration a few days ago, "long and short Video Cooperation" was included in the China copyright Association's "Ten Major events of China copyright 2022".

According to previous reports by CTOnews.com, the news that Douyin was awarded by the Xi'an Intermediate people's Court for infringing Yunnan Worm Valley against Tencent last year has sparked heated debate. In this case, the Xi'an Intermediate people's Court broke the national record of compensation for similar cases with a total amount of more than 32 million yuan per episode, 16 times the highest record in 2021, and hundreds of times that of some similar cases. The amount of 32 million yuan is also the highest compensation for film and television copyright cases received by Tencent, which is not only more than three times the amount originally claimed by Tencent in this case, but also set a new compensation record for online film and television copyright cases in courts across the country.

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