Shulou(Shulou.com)11/24 Report--

The much-anticipated Huawei Mate X3 flagship folding screen phone was officially released on March 23, starting at 12999 yuan.

This time Huawei Mate X3 broke through the lightweight imagination of folding screen with a weight of only 239g (plain leather), almost surpassing all the flagship straight models, and this is the most important "lightweight" breakthrough in the history of folding screen mobile phones.

On April 7, Huawei Mate X3 officially ushered in its first sale. as soon as the new product went on sale, it set off a buying spree and became a hot new product online and offline.

However, for Huawei Mate X series folding screen products, this is also a "common" thing, such as the previous generation of Huawei Mate X2, this folding screen flagship, which has been released for more than two years, even today, it still maintains a high price of tens of thousands of yuan in the secondary market, while the quality is slightly better, has become the current "scarce".

Therefore, it is reasonable for Huawei Mate X3 folding screen flagship to become a "wealth management product" again, but beyond reason, it is inseparable from the product performance of Huawei Mate X3 itself.

The reliability of weight, hinge and screen are still the difficulties that the major folding screen phone manufacturers urgently need to overcome, and it is also one of the reasons to "prevent" consumers from choosing folding screen mobile phones. For this reason, Huawei Mate X3 first brought about the "weight revolution" of folding screen mobile phones, as light as 239g, the extremely thin thickness of foldable 11.08mm and expanded 5.3mm, the research and development of patented ultra-thin Type-C devices, achieving extremely lightweight body design. Huawei Mate X3 deserves to be the flagship of the thinnest folding screen on the market.

In terms of hinge technology, Huawei Mate X3 is equipped with a new generation of double-rotating water drop hinges to create hinges that are both light and reliable. In material innovation, high-strength aircraft-grade wing aluminum is introduced. Through non-hole technology and double-rail drive structure, the reliability of the rotating shaft is greatly improved, bringing unprecedented hinge anti-extrusion and deformation ability. At the same time, in terms of user experience, regardless of whether the rotating shaft is closed or flattened, Huawei Mate X3 is integrated, and the opening and closing process has appropriate resistance and smooth hovering, bringing an elegant and extremely moist hand experience.

In addition to the reliability of the hinges, Huawei Mate X3's inner and outer screen reliability has brought a revolutionary improvement, which is definitely the strongest display screen of the folding machine so far. Huawei Mate X3 outer screen uses ultra-reliable Kunlun glass, which is widely praised and tested by users, so that the ability to withstand falls is enhanced to 10 times, so that it is really not afraid of falling and ultra-reliable quality. The laminated design of the inner screen uses the industry's first non-Newtonian fluid material, creating the first screen composite laminated structure. Compared with the previous generation Mate X2 inner screen, the impact resistance is improved to 4 times, making it easy to cope with a variety of use scenarios and environments. Not only that, Huawei Mate X3 also supports IPX8 water resistance, wet hands can also effectively touch the screen, play with the phone uninterrupted.

In terms of display, it is equipped with a 6.4-inch 3D OLED quadruple outer screen and a 7.85-inch foldable flexible OLED inner screen, which is highly consistent with the inner and outer screens, and supports 426PPI, 120Hz adaptive refresh rate and 1440Hz high-frequency PWM dimming.

In terms of color, Huawei Mate X3 has become the first folding screen phone to win T Ü V professional color quasi-double certification of Rheinland, bringing full color gamut color management and supporting P3 wireless screen, with ultra-high screen quality to restore true color.

In terms of communications, Huawei Mate X3 is equipped with an upgraded version of the two-way Beidou satellite message function, which can not only send smooth connection messages to the outside world, but also receive responses from the outside world without ground network signals, which doubles your sense of security in extreme circumstances.

In terms of basic communications, Huawei Mate X3 has ushered in a major upgrade: equipped with a telepathic communication technology solution (the synchronous launch of Huawei P60 series), it fully taps the potential of communication signals through telepathic antennas, telepathic networks and telepathic algorithms to ensure that users have high-quality and smooth signals at all times.

In the image part, Huawei Mate X3 uses super-perceptual XMAGE images to build a new height of the folding machine, which is equipped with 5000 megapixel super-sensing camera, 1300 megapixel ultra-wide-angle camera, and 1200 megapixel telephoto camera. It has the strongest telephoto ability of 5x optical zoom and folding screen phones, and the unique RYYB super-sensing image unit is enhanced by 40%, showing excellent image performance.

In the algorithm engine, Huawei Mate X3 also launched the AI texture image engine to restore the clear picture that can be seen by the naked eye. In terms of experience, Huawei Mate X3 also achieves the fastest photo performance of folding its flagship. Thanks to the advantage of folding screen shape, Huawei Mate X3 can take photos from multiple angles, automatically capture photos in hover mode, support time-lapse photography and streamer shutter modes, and various modes are easy to operate.

In terms of batteries, Huawei Mate X3 is equipped with a large 4800mAh battery, which supports wired fast charging, wireless fast charging and reverse wireless fast charging. It also extends the unique emergency mode of Huawei Mate 50 series, starts emergency mode at 1% low power, and continues to support 12-minute emergency calls, or 10 bright codes, or 4 code scans. In addition, the special collection version of Huawei Mate X3 is strongly equipped with 5060mAh silicon-carbon negative super battery, and the same battery size brings larger battery capacity and longer battery life.

In the end, major domestic mobile phone manufacturers have arranged folding screen phones, but there are obviously only a handful of products that can reach the height of Huawei folding screen phones. Of course, the reason why Huawei folding screen can achieve such a success is based on the deep needs of consumers, from the bottom, from the inside to the outside to achieve experience innovation, technological breakthroughs.

Consumers are discerning, and it may be an "accident" that a product can be sold out of stock and "snapped up". You can say that product marketing is good, but two products, three products and even more products can reach this level. I think, no matter how strong the marketing force is, it is impossible to support this kind of heat, obviously, this is inseparable from its own product power and brand strength.

When it comes to brand power, no one will question the high-end attributes of Huawei's Mate phones. Huawei Mate is the only product in China that can wrestle with iPhone in brand power. What's more, Huawei is the well-deserved high-end representative and the most influential brand in the field of folding screen where iPhone has not yet set foot.

It is no exaggeration to say that as early as early 2019, Huawei brought its first folding screen flagship-Huawei Mate X, and in the following four years, Huawei launched seven folding screen phones one after another, which is the only head phone manufacturer in the industry with three major folding forms: internal folding, external folding and vertical folding. Constantly solve the folding screen phone creases, hinges, weight, durability and even images, communications, interaction and other aspects of the experience.

It is the continuous investment and research and development in the field of folding screen that gives Huawei the core competitiveness and market voice, and even maintains more than half of the market share for three consecutive years. With the first-mover advantage and keen market sense, with the help of hinge, screen, reliability and material, design, shape and other aspects of innovation. In addition to the continuous technological innovation, Huawei is also obsessed with the user experience, constantly disintegrating the difficulties of the folding screen industry, as well as consumer pain points, and strive to bring a better user experience.

Therefore, it is not only expected but also reasonable for Huawei Mate X3 to be able to sell "one machine is hard to get" after it goes on sale.

If you have a demand for folding screen phones right now, take a look at Huawei Mate X3. It is worth mentioning that Huawei launched broken screen service treasure and extended service treasure for HUAWEI Mate X3 products, bringing more comprehensive service guarantee for users. Broken screen service treasure, after broken screen can enjoy low-cost service fee to replace the original screen. Extending the service treasure can extend the warranty service time for the equipment host by one year, so that everyone can get more worry-free protection while using Huawei Mate X3. Users who need it can buy it with the new machine.

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