Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizen Xiao Zhan for the clue delivery! CTOnews.com, April 6, according to RUNTO's latest "China Smart Box online Retail Market monthly tracking (China Smart TV Box Online Retail Market Monthly Tracker)" report: in February 2023, the number of online retail sales of smart boxes in China was 152000, down 33.7% from the same period last year and 40.6% from the previous month. Retail sales were 30 million yuan, down 38.1% from the same period last year and 42.4% month-on-month. The average online transaction price was 205 yuan.

Image source Pexels

The monthly retail volume of China's smart box online market from 2022 to 2023, in 10,000 units, shows that in February, the smart box online market TOP4 brands are Tencent, Semini, Xiaomi and Tmall Magic Box, and the CR4 reached 66.0%, up 5.8% from the same period last year and down 2.2% from the previous month.

Tencent took the lead for five consecutive months, with a market share of 23.0%, an increase of 4.8 percentage points over the same period last year and a decrease of 1.9 percentage points from the previous month. Tencent has performed well at both sides, accounting for more than 30% of the market in the price range of 100-200 yuan and 90% in the price range of more than 1000 yuan.

Semini rose to second place with a market share of 16.8 per cent, up 11.9 per cent from the same period last year, the highest among TOP10 brands, and 3.2 per cent month-on-month. Semini mainly traded for quantity at a low price, occupying the top spot in the price range of 0-99 yuan, with a share of more than 40%.

Xiaomi ranked third, with a market share of 15.2%, the biggest year-on-year decline of 7 percentage points. However, in the mid-market of 200 to 499 yuan, the market share remained at the top with a market share of 42.4%.

Tmall Magic Box ranked fourth, accounting for 11.1% of sales, which decreased by 0.7% and 1.8% respectively compared with the previous month.

When the shellfish share is 6.6%, it remains in the fifth place. When Bay released its new H3 in March, it supported 8K decoding, upgraded to 32 gigabytes of memory and equipped with a breathing lamp, priced at 329 yuan (CTOnews.com Note: the machine is equipped with Ruixin micro RK3566 chip, runs Android 11, and boots without advertising).

February 2023 China Smart Box online market sales TOP brand, unit:% it is worth noting that in the depressed market, there are still new brands to enter. Family security brand fluorite has released a new product called TV Studio. In addition to the function of audio-visual entertainment, the product is equipped with a 5-megapixel high-definition wide-angle camera, which can realize large-screen video calls, and can connect cat's eyes, doorbells and other intelligent devices to make the TV a control screen in the whole house.

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