Shulou(Shulou.com)11/24 Report--

CTOnews.com April 6 news, According to SensorTower research report, Affected by the new crown epidemic, Global health and fitness app downloads in 2020 growth of nearly 50%. At the same time, the track's in-app revenue has continued to grow at a high rate for many years, rising 19% to $2.8 billion in 2022 (CTOnews.com notes: currently about 19.264 billion yuan).

Pexels, the source of the picture, is driven by the new crown epidemic. In 2020, the download volume of global health and fitness apps will increase by nearly 50% month-on-month, exceeding 2.7 billion times. Although global downloads have declined over the past two years as the impact of the new crown epidemic has weakened, they are still higher than pre-epidemic levels.

Global health and fitness app in-app revenue has continued to rise in recent years, growing by 43%, 50% and 33% from 2019 to 2021, respectively. In 2022, the global in-house purchase revenue of this category exceeded US $2.8 billion, a record high, and it is estimated that the global health and fitness application revenue will exceed US $3.3 billion in 2023 (CTOnews.com Note: Currently about RMB 22.704 billion).

Over the past few years, North America has been the world's highest market for health and fitness app revenue, growing 32% in 2022 to nearly $1.7 billion (CTOnews.com notes: currently about 11.696 billion yuan), and the share of global revenue from similar apps has increased from 53% in 2021 to 59%.

In 2022, health and fitness app revenue growth in Latin America, Southeast Asia and Taiwan, Hong Kong and Macao in China was also significant, with growth rates of 22%, 16% and 18%, respectively.

From March 2022 to March 2023, global iOS health and fitness app ads were mainly placed on YouTube and AppLovin platforms, with YouTube contributing 81% of health and fitness app ads on iOS devices in South Korea. Android ads are focused on Admob and Unity platforms, and in the US, more than 90% of health and fitness app ads on Android devices come from Admob.

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