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You may think Netflix is just a place to watch movies and dramas, but you are wrong.

Netflix now wants to be a game publisher and has 40 games on the shelves by the end of the year.

There are adaptations of their own IP games, such as "Strange things", "Drug lords" and blind date Reality Show "can't stop".

There is a TV adaptation game of "Black Mirror" in cooperation with Telltale Games. Those who have played the game version of the Walking Dead must know the studio's ability to control the plot of the game.

There is also a new work of Monument Valley, which was also released by Netflix and went on sale in 2024. I remember that Netflix wanted to adapt it into a series in 2018, but now it has directly become a development game. As a mobile game with excellent reputation, this plan began to make me look forward to it.

But perhaps the most striking of these is the partnership with Ubisoft.

From the beginning of this year, they will release three games exclusive to Netflix members, and "Brave Heart: going Home" can already be played. There are also two mobile games called "Assassin's Creed" and an Rogue-lite mobile game called "omnipotent Mission".

You may have heard of Netflix's attempts at games before, which are nothing more than sketch mobile games.

Now, when Netflix has really attracted some game developers to come in, we find that it seems to be really going to play a role in the game.

But to be exact, it's a mobile game.

Although we can expect these cooperative games to be put on the Netflix platform for subscribers to play, there are also some risks.

For example, what does the Assassin's Creed have to do to meet the players' expectations?

In the face of this risk, why did Netflix enter the gaming industry? The main reason is that they feel that games and videos have a lot in common, both of which are ways of telling stories and creating experiences.

In addition, Netflix now has more than 200 million subscribers and has many popular film and television IP. If these advantages can be translated into the game business, Netflix subscribers will stay longer.

But the question is, Netflix is already very large, why do they still play games? What kind of games are you going to play?

In fact, as early as 2018, Netflix made an interactive movie version of "Black Mirror", and audiences can choose the direction of the plot. The experiment was successful and showed Netflix the potential between games and videos.

Since then, some similar interactive dramas began to appear, and began to increase investment in the game. It has set up a dedicated gaming department and hired former EA and Facebook executives to lead the team.

They released mobile games based on their original dramas "Drug lords" and "Strange things" in 2020.

In 2021, Netflix launched its first mobile games on its platform. You can play as long as you are a subscription member.

There is still a lot of "Strange things", a popular IP, and two have been sent at a time.

In the same year, the "squid game" was so popular that the copycat version of mobile games was already flying all over the place. These copycat games are not only free, but also as easy to play as in the play. Netflix can only increase its investment in filming the live-action version of the Squid Game, but it remains to be seen whether it can be broadcast successfully.

By 2022, however, their overly stringent IP regional detection and crackdown on account password sharing led to the closure of many people and pressure from other streaming platforms such as Disney +, Apple TV+ and HBO MAX. The number of Netflix subscriptions is gradually losing.

The phrase "Love is a sharing password" promoted by the official has also become a famous saying that has been ridiculed.

How outrageous is their strategy to prevent account sharing?

Each shared account needs to enter the verification code of the main account mailbox within 15 minutes when logging in. After logging in, the shared account needs to be paid separately. Make you disgusting.

What's even more disgusting is that if you want to lift the CAPTCHA limit, you need to connect to the home WIFI of the main account.

In addition, IP addresses, devices viewed by users, and account activity records are also ways to crack down on shared passwords. The slightest carelessness is to seal the name and refund. In all these coquettish operations, the price increase has not been taken into account.

("Wow! Netflix is not kidding about cracking down on shared passwords." In addition to the strict policy to force Netflix to retreat many users, the quality of their series is gradually moving towards an awkward situation of "too much to eat".

In the face of a large number of movies and TV libraries, you can't even find out which shows you've seen before, let alone what you should watch next.

All this brings Netflix to the front of the game, because it is easier to retain subscribers than movies and TV dramas.

As the competition in the streaming market becomes more and more fierce, Netflix's loss of users in the past year has caused them concern.

In this case, Netflix chose to use the game as an attempt to retain more subscribers, but does the idea really work?

There is no definite answer to this question. Because Netflix faces a lot of challenges and competition. Such as Apple's Apple Arcade.

They started the subscription attempt of mobile games earlier than Netflix, and at that time they also gathered a lot of companies from the game industry to come to support the game. Sega, Capcom, SE, Konami, etc., who didn't know, thought they were holding an E3 conference.

There are also award-winning independent developers, including ustwo games, the studio of Monument Valley.

And from the real experience, Apple Arcade is not that good. Although it has many advantages, such as low price, rich content, no advertising interference and so on.

But the most fatal thing is that the quality of the game is not entirely satisfactory. The works of those big-name developers that many people look forward to do not leave a deep impression, but many independent studios let people see some excellent mobile games.

(real Treasure Game: goodbye Wild Heart) many people complain that Apple Arcade's games are leisure, intellectual, adventure games, lack of action, racing, shooting, role-playing and other types of games. This may be because Apple Arcade has to adapt to the needs of different platforms and devices, so it chooses some types of games that are easier to operate and adapt. But it also leads to its lack of attractiveness and challenge, unable to meet different tastes and needs of users.

(Apple Arcade has a "spirit-like" Zelda game.) as a result, Apple struggled around and found that their subscribers were still hovering in a neither high nor low position.

And this mobile game subscription library is just an accessory to an Apple bucket. In the face of many excellent and free mobile games, you can see that these choices are much better than spending money to subscribe to play incense.

It seems that streaming companies still have a long way to go to share a piece of cake from many high-quality games.

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