Shulou(Shulou.com)11/24 Report--

According to news in the morning of April 5, Beijing time, the latest estimate of the Internet traffic analysis service SimilarWeb shows that a total of 2.6 million people visited the sales page of the Twitter Blue subscription service in March this year, but the actual number of buyers was only 116000.

Twitter CEO Elon Musk (Elon Musk) has said that from this month, only Twitter Blue members can enjoy Blue V certification. Before that, all public figures had access to this treatment.

Starting from March, when users who have obtained Blue V authentication through the old system log on to Twitter, they sometimes receive messages from the system encouraging them to pay for Twitter Blue services in order to keep their Blue V authentication.

This change is expected to increase the number of Twitter Blue subscribers. Musk also recently decided to give some certified users more time to decide whether to pay.

It is reported that Twitter Blue had fewer than 300000 subscribers in February. Even taking into account SimilarWeb's estimated 116000 new subscribers, total subscribers are less than 1 per cent of Twitter's monthly active users. SimilarWeb's estimates do not include users who buy Twitter Blue subscriptions through mobile apps or bulk purchases.

Musk says Twitter has more than 500 million monthly active users. But he also tweeted last month that Twitter's advertising revenue had fallen by 50 per cent between October last year and March this year.

Although Twitter tried to regain the favor of advertisers, many of them did not choose to return. Twitter Blue subscriptions, which charge $8 a month, are not growing fast enough to cover the decline in advertising revenue.

For now, Twitter declined to comment.

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