Shulou(Shulou.com)11/24 Report--

CTOnews.com April 3 news, although Apple has not admitted, but they are developing a new AR / VR / MR head is no secret, and this new product if successful can be in June WWDC and you meet.

Apple CEO Tim Cook mentioned this in an interview with GQ:

If you can think of augmented reality itself, just to take one aspect of AR / VR, you can overlay the idea of the physical world with something from the digital world, which greatly enhances people's communication, people's connection. It allows people to achieve goals they were previously unable to achieve. If we sit here brainstorming, we might just collaborate on something easier, and suddenly we can find something digitally, and we can all see it, and then collaborate on it and create with it. So it's an idea that there's an environment that's probably better than the real world--that it's probably a better world to have the virtual world overlaid on top of it. This is very exciting. If it inspires creativity, if it helps you do what you do all day without really thinking about trying to do it another way.

Cook says measuring physical objects and placing digital art on walls is just the beginning of AR, which will open up greater possibilities. GQ's Zach Baron then mentioned a detail that Cook said in an interview with The New Yorker in 2015 that he was highly skeptical of Apple's launch of augmented reality products like Google Glass smart glasses. Cook said:

We never thought it was smart to make glasses, from the point of view that people don't really want to wear glasses. They are invasive, not pushing technology into the background as we have always believed. We firmly believe it will fail, and you know, it has failed so far.

Now Cook admits he's willing to admit he was wrong:

My mind is always moving forward. Steve once told me: Never dwell on your beliefs of yesterday. If something new proves you wrong, acknowledge it and move on instead of squatting down and stressing why you are right.

Baron then asked Cook that neither Google Glass nor Meta Quest headsets had a significant impact on consumers. Does that fact make him skeptical about Apple's foray into AR / VR? Cook responded that Apple has a history of success under questionable premises:

Almost everything we do has a lot of skepticism. If you do something ambiguous, it will always arouse suspicion. […] Can we somehow make a major breakthrough that others haven't? Can we have the main technology? I'm not interested in piecing together other people's stuff. Because we want to control major technologies. Because we know that's how innovation works.

Apple's choice of June 5 for its Worldwide Developers Conference is historically significant. The company is expected to bring its first mixed-reality headset, a day that could mark the beginning of Apple's post-iPhone era. CTOnews.com will bring you more stories at that time, so stay tuned.

According to Mark Gurman in the latest issue of the Power On newsletter, Apple will launch its first mixed reality headset at the 2023 World Wide Developers Conference (WWDC) in two months.

Gulman said Apple may not only showcase new headsets at the World Developers Conference, but may also showcase the xrOS operating system, supporting services and software development kits and platforms for developers to write related new applications.

Gulman says you can see a hint of that now in the invitation to the world developers conference.

The first image clearly outlines the Apple campus, indicating that the opening ceremony will be held at the company's headquarters. But the second picture is more interesting. Although it looks like a rainbow outline of Apple's campus, it also looks similar to the curved lines of Apple's headsets when placed upward.

In general, this headset has a greater probability of appearing in WWDC 2023, but we dare not guarantee tickets, after all, Guo Mingxi also mentioned that Apple AR / MR headset production postponed to the middle and late Q3. So he thought it would be delayed.

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