Shulou(Shulou.com)11/24 Report--

On April 3, Mark Gurman, a Bloomberg technology journalist, said in the latest Power On newsletter on Sunday that Apple will release its first hybrid reality headset at the 2023 Global developers Conference (WWDC) in two months' time.

It is reported that Apple chose to hold a global developer conference on June 5 this year, which is of great historical significance. The company will release its first hybrid reality headset, a day that could be the beginning of Apple's post-iPhone era.

The headset is an adventure for Apple, but it could also become a classic. It heralds that mixed reality will be Apple's next major product, allowing users to interact with the world through headsets instead of the touch screen in their pockets.

According to Goolman, Apple is likely to show off not only the new headset at the global developer conference, but also the xrOS operating system, supporting services, and software development kits and platforms that allow developers to write new applications.

Gurman says you can see something in the invitation to the Global developer Conference right now.

The first picture clearly outlines the Apple campus, indicating that the opening ceremony of the conference will be held at the company's headquarters. But the second picture is more interesting. Although on the surface, it is only the outline of the rainbow structure of the Apple campus, it also looks similar to the curved lines when the Apple headset is placed up.

Photo source: the format of the Apple Conference also helps people understand what information Apple will release in the near future. It is reported that Apple plans to hold a keynote speech in the Apple campus and broadcast it live over the web, followed by an experiential event at the company's headquarters.

At last year's Global developer Conference, Apple broadcast the keynote speech live through a huge screen outside the campus and gave attendees a hands-on experience of M2 MacBook Air. Last fall, Apple played a pre-recorded iPhone 14 keynote speech at the Steve Jobs Theater (Steve Jobs Theater) and asked attendees to try out the new phone indoors.

For this year's Global developer Conference, Apple promised to hold a "all-day special event" on the campus, followed by online meetings for developers for the rest of the time. Apple's keynote speech is still a pre-recorded video, not a live demonstration. The reason is that more and more people are watching the live broadcast of the press conference, and the well-crafted video allows Apple's public relations and marketing to insist on "getting things done smoothly and without loopholes."

After all, the last thing Apple wants is for the first hybrid reality device to fail in a live demo, just like the Face ID unlock feature of iPhone X in 2017. Earlier, a former Apple engineer revealed that when the original iPhone was released in 2007, if Jobs did not follow a specific order of button clicks, the entire device would crash.

The message released by Apple also stressed the importance of this year's conference. Susan Prescott, director of developer relations, called the conference Apple's "largest and most exciting event to date" and said the company was "eager" to host "this very special event". While it's common for Apple to use hyperbole, the company knows that if Apple doesn't live up to expectations, it certainly doesn't want to keep people's appetite under the premise that everyone is looking forward to the headset.

In addition to headsets, Apple is expected to unveil a number of new Mac computers at the conference, including the new MacBook Air and the Mac Pro with its own chip. Various operating systems such as iOS 17, iPadOS 17, watchOS 10, tvOS 17 and macOS 14 will also appear at the conference.

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