Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizen Xiao Zhan for the clue delivery! CTOnews.com April 2 news, China Electric vehicle 100 Forum 2023 is being held in Beijing, Huawei Managing Director, terminal BG CEO, smart car solution BU CEO Yu Chengdong attended and responded to a variety of recent rumors about Huawei's automotive business.

Yu Chengdong said that when he first took over the business, Huawei's failure rate was many times that of Apple, but now it is upside down, and now the failure rate of iPhone is many times higher than ours, and we are a fraction of them.

"it is enhanced by our continuous lean management and quality system management, and realized by end-to-end systematic management and the operation of the management system." Yu Chengdong said.

He also said that Huawei has always insisted on not building cars to help car companies build good cars together. At that time, I wanted to be called "Huawei Wonderland" was to become an ecological brand, so that consumers would not be very confused in their choice. In fact, the essence has not changed, that is, Huawei wants to be an ecological brand and work together to build a series of models.

"We originally hoped to use QQ as an ecological brand for cross-border cooperation, so we added'HU ­A ­W ­EI','in front of it. As a result, some leaders of the company had different opinions, so we issued another document to cancel'HU ­A ­W ­EI'."

"QQ is now produced by Cyrus, and immediately Chery, BAIC and Jianghuai will also produce Huawei's complete solution. If they all use different brands, the marketing, service and retail will be very complex and the input cost will be very high. We want to use a common element and a common brand, such as HU ­A ­W ­EI."

Referring to previous reports from CTOnews.com, Ren Zhengfei, founder and chairman of Huawei, issued a signed announcement to re-emphasize that "Huawei does not build cars", which is valid for five years. In addition, Ren Zhengfei also put forward strict requirements for the exposure of Huawei logo in automobile design. Xu Zhijun of Huawei said that some departments, individuals or partners are abusing the Huawei brand, and the brand built by Huawei for more than 30 years will not be abused during the investigation. Huawei does not build cars, nor does it have any brand of cars. Huawei brand is strictly prohibited as an automobile brand. Will rectify internal publicity materials such as flagship stores and return to strategy.

Yu Chengdong believes that today, cars have entered an era of electrification, intelligence, and networking. Huawei uses "software to define functions,"computing power to drive horsepower," and "bits to manage watts." Huawei has been working in the field of ICT for more than 30 years. Through its accumulation in the field of ICT, Huawei hopes to provide some empowerment for the automobile industry and help auto companies to do better together.

In terms of R & D investment, Huawei's annual investment in automotive business is nearly 10 billion yuan, with more than 7000 direct R & D personnel, and indirect Huawei platform personnel may be more than 10, 000, involving in the field of interior light (vehicle light, headlights, HUD, AR HUD, etc.), intelligent cockpit, intelligent driving, intelligent Internet connection and other fields.

Yu Chengdong also revealed that Huawei will launch a new car with intelligent driving technology at the Shanghai Auto Show, moving towards the BEV map plus Tr ­a ­s ­f ­r ­m ­er architecture, and the intelligent driving scheme based on vision + integrated perception can achieve wider popularity without relying on high-precision maps.

"in the three areas of intelligent driving, intelligent cockpit and intelligent Internet connection, we hope to be number one in the world, which is our goal." Yu Chengdong said in his speech.

In addition, Yu Chengdong said that Huawei Hongmeng operating system has been partially open source, but due to commercial realization pressure, VOS and AOS are not open source at all.

"our investment is very huge, and after it is all free, it will put a lot of pressure on us." "but I believe that our software, tool chains and our own operating systems can empower domestic automakers extensively and give them real self-control after use," Yu said. "

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