Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizens Guang member, Xiao Zhan cut, Ishihara Limei Happiness, pigeon to chant will, smile oO, please accumulate mouth virtue, Ranger has attitude, 6 years 2190 days, ah call 667788, work is a sideline, frost wind Shenying, want to laugh clue delivery! CTOnews.com April 2 news, Huawei founder and chairman Ren Zhengfei recently once again stressed that "Huawei does not build cars", valid for 5 years. In addition, Ren Zhengfei also put forward strict requirements for the exposure of Huawei logo in automobile design. Huawei / HUAWEI cannot be used in vehicle promotion and appearance, and it is emphasized that words such as "Huawei boundary" and "HUAWEI AITO" cannot be used for publicity.

On the night of March 31, Yu Chengdong, Huawei terminal BG CEO and smart car solution BU CEO, personally ordered that Mengjie store will begin to remove all related Huawei promotional materials on April 1, the Securities Times reported. On the morning of April 1, the Observer Network reported that the word "HUAWEI" on the car in Huawei's flagship store had indeed disappeared.

On April 1, Yu Chengdong responded to CTOnews.com friends' concern about "removing all Huawei logos" at the high-level forum of the 2023 China Electric vehicle Association Forum.

Yu Chengdong explained that Huawei's cars are upgrading to high-end self-driving this year, and if each car has a separate brand, it will be very difficult in marketing, so it is hoped that there will be an ecological brand and common elements to reflect it.

Yu Chengdong said: "We originally hoped to use the question world as a cross-border cooperative brand and added 'Huawei' in front of it. As a result, the company issued another rule these two days to remove Huawei, and there was a lot of hype in the media. In fact, Huawei has always insisted on not building cars, but to help car companies build cars together. We have always adhered to this idea."

The reason why it is called Huawei Wonderland is to become an ecological brand, so that consumers will not be very confused when they choose, because it is now produced by Cyrus, and Chery, BAIC and Jianghuai will also produce cars with Huawei's complete solution.

If the cars of these brands start to be sold and use different brands, Huawei will be very complicated and expensive to do marketing, service and retailing, so it is hoped that it can be used by a common element and a common brand. For example, it is done in the way of "Huawei ask the boundary".

After we added it, the company leaders had different opinions, so we issued a document to cancel "Huawei". In fact, the essence has not changed. the essence is that Huawei wants to be an ecological brand and work together to build a series of models.

Some do SUV, some do cars, some do MPV, some do B + class cars, some do C-class cars, some do D-class cars. The products made by each car factory do not overlap, and we hope to be able to combine them to form a complete solution in a car system. We make full use of the production capacity and resources of the car factory, so that we will not waste resources repeatedly and play a common role.

Yu Chengdong also talked about some car companies' refusal to cooperate with Huawei. "Huawei is a sanctioned company and has lost a lot of foreign partners," he said. "among Chinese car companies, new forces such as Li Xiang and Li Bin have their pursuits and will not choose Huawei. Those who can choose Huawei are generally traditional car companies, but those who are afraid of losing their 'soul' will not choose Huawei."

Yu Chengdong also revealed that Huawei has put the technology accumulated in the ICT field over the past 30 years to the car to contribute some value to the automobile industry. The first major investment area is smart driving, which is moving towards an uncharted, advanced technology-independent solution, which will probably be unveiled at the Shanghai Auto Show this month.

Related readings:

Ren Zhengfei issued a post reiterating that "Huawei does not build cars": emphasizing that words such as Huawei should not be used for publicity, which is valid for 5 years.

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