Shulou(Shulou.com)11/24 Report--

On March 30, the Forum on short Video Development and healthy growth of adolescents of the 10th China Network Audiovisual Conference was held in Chengdu. The forum was under the guidance of the Network Audiovisual Department of the State Administration of Radio, Film and Television and the basic Education Department of the Ministry of Education. China Network Audiovisual Program Service Association hosted Douyin Group, China Youth Magazine and Future Network.

At the forum, the China Internet Audiovisual Program Service Association, Douyin, Kuaishou, Tencent, Weibo, Bilibili and other companies jointly proposed to comprehensively enhance the application and promotion of the juvenile model, strengthen the supply of high-quality children's audio-visual content, and enrich young people's knowledge. Resolutely resist the production and dissemination of undesirable content, put an end to the adverse impact on young people.

Feng Shengyong, director of the Network Audiovisual Program Management Department of the State Administration of Radio and Television, said that while short videos are developing rapidly, they are gradually taking on more social responsibilities. Various short video platforms have launched the youth model one after another, taking measures such as establishing exclusive high-quality content pools, banning the push of marketing advertisements, restricting the length and duration of use, and strengthening the protection of minors, and achieved preliminary results. Feng Shengyong pointed out that he hopes that in the future, various platforms will continue to optimize the youth model, identify minors more accurately, focus on more application scenarios and personalized needs, expand program forms, innovate program forms, and strengthen protection for young people's safe and healthy use of short videos.

You Sen, deputy director of the basic Education Department of the Ministry of Education, proposed to various platforms that he hopes to go online to guide more excellent works that are correct, rich in connotation, teach for fun, and carry forward the positive energy of society, persist in contributing the best works to the vast number of primary and secondary school students, and resolutely put an end to contents harmful to the physical and mental health of primary and secondary school students on the platform.

At the ‎ forum, Douyin Group Vice President and Chief Editor Zhang Fuping introduced that Douyin since the official launch of the experimental version of the youth model in 2018, the youth model has developed to today's relatively perfect stage, after a relatively long process of optimization and upgrading, Douyin's youth model continues to change from "can be used" to "useful, love to use". For example, Douyin, in conjunction with China Youth Daily and the China Association for Science and Technology, has launched knowledge sharing activities and launched a series of short video products entitled "Science and Technology creates China, Academicians start to talk" and "100, 000 Why". In addition, he also joined hands with the Palace Museum to launch a fantasy trip to the Palace Museum on an online short video, inviting famous experts such as Ye Jiaying and Zhou Guoping to explain ancient poetry and launch a video version of "300 Tang Poems"....

"whether artificial intelligence can defeat mankind, when will the space age of mankind arrive, why genetic modification of human beings is not allowed now, what are the prospects for the future, and so on, most of them seem to be questions of science fiction. in fact, it also implies the core of a lot of knowledge, and even implies some more advanced thinking." Wang Jinkang, a well-known sci-fi writer, cited his shooting of sci-fi short films on Douyin with some young directors as an example, saying that imagination is essential to the growth of minors, and short videos can be used as an important carrier of knowledge dissemination.

According to the person in charge of Douyin, the platform has been committed to enriching the youth model and providing youth groups with various forms and rich content. In 2022, Douyin successively launched programs such as "Academicians began to speak", "100, 000 Why" and "300 Tang Poems". Among them, 10 academicians, including Pan Yongxin, chief scientist of "Tianming No.1", Cai Ronggen, director of the Institute of theoretical Physics of the Chinese Academy of Sciences, and Xu Jianguo, director of the Institute of Infectious Diseases of the Chinese Center for Disease Control and Prevention, were invited to share their learning experiences. "one hundred thousand Why Douyin Encyclopedia wonderful Night" was invited to 10 scholars, including Cao Chunxiao, academician of the Chinese Academy of Sciences, Wang Yuan, curator of the Chinese Ancient Zoological Museum, Zhang Juen, permanent director of the Chinese Society of Aeronautics, and Chen Haisheng, a researcher at the Institute of Engineering Thermophysics of the Chinese Academy of Sciences, covering aerospace, materials, biology, physics, literature and other fields. On June 22, 2022, the short-video version of "300 Tang Poems" was officially launched. The project is jointly sponsored by Douyin, School of Arts of Nankai University, Zhonghua Book Company and byte beating Commonweal, and plans to invite a number of experts and scholars to explain and recite 313 Tang poems, so as to complete the short video of the national reading classic.

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