Shulou(Shulou.com)11/24 Report--

On March 30, the 10th China Network Audiovisual Conference opened in Chengdu. As Huawei's official video and music applications, Huawei Video and Huawei Music participated in the conference, focusing on the achievements of technological innovation under the coordination of software and hardware and the full-scene innovative audio-visual experience under the Hongmeng system. Conducted in-depth cooperation and exchanges with industry partners.

Huawei video AiMax cinema launched on the mobile end, continue to explore the whole scene of intelligent audio-visual

Huawei Video showed its latest achievements in the ecological construction of global video content at the online audio-visual conference, and said that AiMax cinemas have been officially launched on mobile. AiMax Cinema is a high-quality audio-visual service brand continuously built by Huawei Video. It uses ultra-high definition audio and video codec technology and a full range of audio and picture quality improvement technologies to achieve the best 4K picture quality, HDR Vivid color and Audio Vivid sound effects. In the more than 2 years since the launch of the smart screen, the new home viewing standards and high-quality audio-visual services adhered to by AiMax cinemas have been well received by users. In order to meet the different needs of users to watch movies in more scenes, AiMax cinemas have completed the deployment of the mobile terminal, improving the viewing effect of mobile terminals such as mobile phones and tablets from multiple dimensions such as picture quality, sound effects and interactive experience, showing richer color levels and more exquisite picture details on mobile devices, and bringing a more stereoscopic auditory experience with Huawei wireless Bluetooth headphones. At present, users can watch hit blockbusters and classic films such as "Avatar: the way of Water", "Deep Sea", "Chinese Table Tennis", "Watergate Bridge of Changjin Lake", "Mission impossible 6" and "Fast and Furious" in the AiMax cinema area.

When users turn on AiMax mode to watch movies, under the blessing of HDR Vivid, the picture quality is improved based on AI pixel-level motion compensation technology and semantic perception detail generation technology. In sound quality, based on multi-channel advantages plus the intelligent sound adjustment system of AiMax cinema, with Huawei wireless Bluetooth headphones, not only can you clearly feel the sound changes from far and near, but also immersively enjoy the shocking sound effects with a sense of space and telepresence. Take "Watergate Bridge of Changjin Lake" as an example, every frame in the film, such as bullets passing quickly and actors fighting scenes, is clear and stable, and the sound and painting experience of the blasting scene is real and shocking, under high technical standards. Users seem to be in a fierce battlefield.

At the level of full scene experience, relying on the hardware / software collaboration capability and the distributed capability of Hongmeng system, Huawei video achieves a single account and seamless flow of audio and video content in multi-terminal collaborative scenarios. Under a Huawei account, viewing records, playback progress and other information between Huawei smart screens, mobile phones, tablets and other devices can be automatically synchronized, and the content of viewing can be automatically resumed across devices without manual selection, creating a more convenient viewing experience and further enhancing the intelligent audio-visual experience of the full scene.

Based on the innovative experience of Hongmeng's full scene and the massive content of 17 video platforms, Huawei Video, which has 240 million monthly active users worldwide, will continue to provide users with richer high-quality content and a more extreme audio-visual experience. It will also continue to open up technical capabilities and channels to tripartite partners to magnify partner value so that good content can be seen by more people.

Huawei Music covers the whole scene of Hongmeng, bringing "good music" to 730 million end users.

With the increasing complexity and diversity of users' listening content and scene needs, Huawei Music not only continues to enrich high-quality music content, but also brings users the innovative experience of listening to the whole scene through the art of technical empowerment under the Hongmeng system.

During the conference, Huawei Music and Beijing Universal Music reached a deep cooperation in fine music, and the two sides will carry out in-depth cooperation around the joint operation of high-quality music, scene recommendation, brand building, and so on. We will jointly explore more innovative experiences brought to users by folk music and classical music in panoramic applications. At present, Beijing Global Audio and Video quality content has been online Huawei Music, users can experience lossless sound quality and live listening effects under high-definition full-link technology, and more deeply feel the unique charm of folk music and classical music.

In addition, Huawei Music also held a media communication meeting. Wu Hao, president of Huawei Interactive Media Corps CEO and Huawei Terminal Cloud Service Interactive Media BU, shared the latest business development of Huawei Music to the present media. "Huawei Music is based on Hongmeng system and provides consumers with music services covering full terminals and full scenes," he said. On the one hand, through cooperation with music copyright partners, we will speed up the construction of a rich type of music content ecology, and the scale of the music library has reached tens of millions; on the other hand, through the art of technological empowerment, we will continue to serve the existing 210 million music users, bring 'good music' to 730 million end users, and strive to make high-quality music such as classical music and HD space audio a part of life. "

In terms of high-quality listening experience, based on the advantages of software and hardware, on the one hand, Huawei Music not only realizes seamless music flow and breakpoint playback between different terminal devices based on Huawei account ability, but also breaks through the App boundary and actively recommends songs suitable for users' current state and mood in any scenario such as commuting, sleeping and learning, and innovates full-scene intelligent music service recommendation. On the other hand, the transmission process of Huawei music from the sound source to the system and Bluetooth devices opens up the end-to-end HD audio link, playing the high-quality sound source lossless and restoring every detail of the sound. In addition, relying on Audio vivid, the world's first audio codec standard based on AI technology, Huawei Music officially launched HD space audio services in 2022, providing 48kHz / 24bit lossless music, so that listeners can feel the music experience of sound orientation and track. Wu Hao also revealed the layout of bringing the HD space audio experience into the smart cockpit, hoping to make users feel more shocking and immersed music effects in the car space. In the ecological construction of full-scene music content, Huawei Music has cooperated with more than 100 domestic and foreign well-known music companies / brands, such as Sony Select, Taihe Music, Universal Music China, Modern Sky, etc., with a library of tens of millions of songs, but also focused on creating a Hi-Classical classical music zone, not only with global well-known classical music brands such as Deutsche Grammophon, Decca Record, Nordic Voice, Venus Records, etc. Cooperate with dozens of masters, such as Chen Li, a veteran music critic in the field of classical music, and Tian Yimiao, a master of classical music, to lead users to understand more of the beauty of classical music by launching columns and playlists, so as to shorten the "last kilometer" between classical music and users.

On the basis of the coordination of soft and hard technology and content ecological construction, Huawei Video and Huawei Music continue to provide users with rich high-quality audio-visual content and innovate the full-scene audio-visual experience through the art of technology empowerment. It is believed that in the future, with the help of Hongmeng's full scene innovation, Huawei will continue to deepen the ecological construction of content in the audio-visual field, and work with more partners to present users with a more wonderful audio-visual world.

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