Shulou(Shulou.com)11/24 Report--

On March 31, Huawei held Huawei Music Media Communication Conference during the online audio-visual conference. Huawei Interactive Media Corps CEO and Huawei Terminal Cloud Service Interactive Media BU President Wu Hao shared the latest developments of Huawei Music. He said: "Huawei Music is based on the Hongmeng system and provides consumers with full-terminal and full-scene music services. On the one hand, through cooperation with music copyright partners, we will speed up the construction of a rich type of music content ecology, and the scale of the music library has reached tens of millions; on the other hand, through the art of technological empowerment, we will continue to serve the existing 210 million music users. bring "good music" to 730 million end users, and strive to make high-quality music such as classical music and HD space audio a part of life. " In this conference, Huawei Music also reached an in-depth cooperation with Beijing Global Audio and Video in fine music.

The innovative listening experience of the whole scene under Hongmeng system

In the era of the Internet of everything, the scene needs of users to listen to music are increasingly complex and diverse, and the importance of audio full-scene experience is growing day by day. Based on the synergy between software and hardware, Huawei Music, through its rich Hongmeng ecological equipment, enables users to get rid of the "mobile phone-centric" of the mobile Internet era and enter the "user-centered service" era. Huawei Music currently covers 15 + terminal devices such as car phones, mobile phones, smartwatches, smart screens and smart speakers. With the help of HarmonyOS system and account capabilities, users can seamlessly flow what they are listening to between different devices and resume broadcasting at breakpoints. For example, when users listen to a song on their Huawei mobile phone, as long as they open the car door, it will automatically flow to the car and automatically play it back to the phone after getting out of the car; when they get home, all they have to do is touch the speaker and continue to listen at home. Wu Hao said that in recent years, Huawei music active users have continued to grow rapidly on different devices in the whole scene. By the end of 2022, the number of music active users on cars has increased by 70%, the number of large screen music active users has increased by 50%, and the number of watch music active users has increased by 70%. Huawei super music VIP members for the whole scene have grown faster than expected, growing by more than 100%.

What Hongmeng brings is not only the convenience of seamless flow. Huawei Music breaks through the App boundary and appears in more scenarios of 1x8 devices in the form of meta-service, such as small art suggestions on mobile phones, negative one screen, and so on. Based on the recommendation ability of Hongmeng in the whole scene, Huawei Music can actively recommend songs suitable for users' current state, mood and social status, no matter whether they are commuting, sleeping, learning, etc.

High-quality, immersive music, restoring every sound detail

Huawei Music, as the first comprehensive music streaming platform in China to set up a special area for Hi-Res content operation, has a high-resolution streaming music library with the highest 192kHz / 24bit quality, and the content has been certified by Hi-Res "Golden Standard". Unlike the separation between other music platforms and hardware and systems, Huawei Music relies on the software and hardware combination of Hongmeng system and Huawei equipment, from the sound source to the system and Bluetooth equipment transmission, opening up the end-to-end HD audio link, playing the high-quality sound source lossless and restoring every detail of the sound.

Relying on Audio vivid, the world's first audio codec standard based on AI technology, Huawei Music officially launched HD space audio services in 2022, so that listeners can hear the direction and movement of the sound more clearly, such as singers singing directly in front, bees flying around their ears, birds flying gently overhead, really experiencing the feeling of being surrounded by music in both ears, resulting in an immersive feeling. Wu Hao said that the audio quality of Huawei music's HD space audio content has reached the lossless level of 48kHz / 24bit. Through the AI processing of audio channels and objects, the storage space of music files of the same quality will be smaller, bringing higher transmission efficiency, which will greatly contribute to the promotion and use of HD music and enter the daily consumption scene. Huawei is also laying out to bring the HD space audio experience into the smart cockpit, so that users can feel more shocking and immersive music effects in the car space.

Cooperate with more than a hundred music brands to cultivate classical music and space audio

Up to now, Huawei Music has cooperated with more than 100 domestic and foreign well-known music companies and brands, including Sony Select, Taihe Music, Universal Music China, Modern Sky and so on, with a library of tens of millions of songs covering top artists such as Jay Chou, Eason Chan and Taylor Swift.

The revival of classical music in the streaming era and the increasingly younger audience has become an irresistible trend. Huawei Music has focused on creating a Hi-Classical classical music section, working with world-renowned classical music brands such as Deutsche Grammophon Deutsche phonograph, Decca Record Dika, Nordic Voice, Venus and other world-renowned classical music brands, covering century-old masterpieces such as Bach, Haydn, Beethoven, Brahms, Mozart and so on. Shorten the "last kilometer" between classical music and users. Huawei Music has also worked with dozens of masters, including Chen Li, a veteran music critic in the field of classical music, and Sony's selected editor-in-chief, Shang Wen Yazaki, to share with consumers the experts' decades of precipitation and experience in the field of classical music through columns and playlists, leading music fans to integrate into the high-quality artistic atmosphere of classical music and bring the audience the best way to open classical music.

In addition, Huawei Music continues to build spatial audio ecological cooperation. At present, there are thousands of spatial audio content, including high-quality content for head singers such as Deng Ziqi, Cai Jianya, Xu Wei, Mao not easy, etc., covering rich music library resources such as pop, classical, national style, environmental sound and OST, and is still growing rapidly. By creating a spatial audio version of classical music, consumers can feel the immersion of classical music in the concert hall anytime and anywhere.

Wu Hao said that Huawei Music based on Hongmeng Ecology not only brings users an innovative experience of listening to the full scene, but also brings huge incremental development opportunities for creators and partners around the world. In the future, Huawei Music will work with global partners to enable users to enjoy high-quality music services at any time with the help of Hongmeng's innovative technology.

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