Shulou(Shulou.com)11/24 Report--

CTOnews.com March 30, Apple announced that it will hold Apple Global developer Conference (WWDC 2023) from June 6 to 10, Beijing time. Although the conference will be held online, the company will hold a special event for invited guests in Apple Park.

Every Apple event will have a special work of art (invitation) to promote, what does the work of art of WWDC 2023 mean? A large number of predictions and revelations point to the rumored XR head display product.

Apple analyst Guo Mingyi tweeted today that Apple's mixed reality production plan has been delayed by 1-2 months to the middle and late third quarter, so it may not appear at the WWDC 2023 developer conference as scheduled.

He pointed out that due to the delay in mass production, the product is expected to ship only 20-300000 units this year, below the market forecast of 500000 or more. It is worth mentioning that he predicts that the product will sell for $3000 to $4000 or more (CTOnews.com Note: currently about 20670 to 27,560 yuan).

Apple is not very optimistic that the launch of the AR / MR headset will repeat the blockbuster "iPhone moment", so the assembly schedule has been postponed by 1-2 months to the middle and later stages of the 23Q3, which adds uncertainty to whether the new device will be unveiled on the WWDC 2023 as expected. It is also because of the delay in assembly and mass production, so the shipment volume this year is only 20-300000 units, which is lower than the market consensus of 500000 or more. Apple is not very optimistic about the market response to the AR / MR headset launch. The main concerns include the economic downturn, compromise on some hardware specifications (such as weight) in pursuit of mass delivery, ecological and application readiness and high price ($3000-$4000 or more).

Although he believes that shipments of the product are limited, it does not seem to be aimed at making a profit at the beginning. Goolman previously said that Apple's first AR / VR headshow is not designed to make a profit, but to consolidate the company's market position and establish a solid foothold in the AR / VR market.

Related readings:

Gurman: Apple has demonstrated MR milestones to executives, but internally it is not optimistic about the original products.

Can the $3000 Apple hybrid reality show open up new markets? The employees have something to say.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.