Shulou(Shulou.com)11/24 Report--

It seems that just yesterday, OpenAI suddenly launched the "networking plug-in" that was released only last week. At the same time, Microsoft has launched its own money-making plan to plant ads in the ChatGPT version of Bing. Netizen: it's time to come or come.

Just now, ChatGPT can officially "surf the Internet"!

Since the ChatGPT networking quiz can be connected to the network, ChatGPT can theoretically get the latest information.

For example, the most classic:

And what's the weather like today?

After a search, ChatGPT gives the answer with a reference link:

Today, Beijing is sunny during the day, it is foggy in the morning, the wind direction changes from north to south, the wind is force 2 to 3, and the highest temperature is expected to reach 25 ℃. The night is still clear, the wind direction from south to north, the wind is about two, the minimum temperature is expected to be 10 ℃.

After clicking on it, you can find that although the source is a little round, the information is completely correct.

In addition to having access to the latest information, another advantage of ChatGPT networking is that it can analyze online articles for us.

For example, sum up Microsoft's 154-page research paper that claims that GPT-4 is beginning to take shape as AGI.

I have to say, this result is quite amazing, especially since the whole process ChatGPT only takes less than 1 minute.

By comparison, the ChatGPT version of Bing is simply weak.

However, because many websites are equipped with anti-crawler mechanism, it is not possible to "summarize" various articles with one click as expected.

It is worth noting that in the "networking" mode, ChatGPT will first look up a wave of information on the Internet for all questions, and then reply based on the information obtained.

In addition to the small release of multimodal capabilities, OpenAI seems to have quietly opened up ChatGPT's multimodal capabilities. Recently, some Reddit netizens said that they could upload the picture to ChatGPT and asked ChatGPT to answer about the content of the picture.

For example, ask ChatGPT what's funny about this picture.

For example, upload two pictures, let ChatGPT find the difference, but its answer is obviously messed up, only to give a function coordinate diagram, and does not answer where the difference is.

Some people say that the classic algorithm can easily find the difference, but it can't describe what the difference is, which I think is exactly what GPT wants to do.

At present, however, not everyone can upload pictures.

Currently, only some people have an entry to upload pictures on their ChatGPT.

Another revolution? Last week, after the OpenAI official announced the ChatGPT networking feature, many people exclaimed that it was much more than "iPhone moment".

OpenAI's own Web browser plug-in alone has put many crawler engineers out of work.

Not to mention third-party plug-ins, directly kill a lot of third-party product developers. Some netizens have found more than 80 secret plug-ins after invading ChatGPT API.

The Web browser plug-in uses New Bing's API to search the Internet for information about the question and then give specific answers.

For example, you can ask ChatGPT: "who is higher and who is lower at the box office of this year's Oscar-winning films compared with the recent ones?" "it will immediately search the Internet and give the answer. Obviously, this is something it could not do before.

In addition, ChatGPT will also determine whether it is necessary to give Bing interface based on the content of the query. Then we can jump to the specific link through the index in the answer.

Although Bing can do this, the ChatGPT plug-in can not only retrieve real-time information, but also bind API to perform operations directly.

For example, Bing can tell you about flights and hotels, but ChatGPT can help you book flights and hotels directly! This browsing function uses Bing's search API, and Microsoft has made great efforts in two areas:

(1) to ensure the reliability and authenticity of the source of information; (2) to open the "safe mode" to prevent the retrieval of inappropriate content. The plug-in runs in an isolated service, so the browsing activity of ChatGPT is separate from the rest.

Microsoft's plan to raise money: today, Bing posted a blog saying it would include ads in its chat responses. I have to say, Microsoft is moving too fast.

For example, when you type the keyword "cheapest Honda" to Bing in ChatGPT. It not only tells the answer, but also displays an advertisement at the top right of the text to guide users to buy.

For example, when searching for "the latest health news", AI will give priority to news headlines from partners. Clicking the mouse over the title will pop up the news link and click to enter.

After searching for the book "Baokemeng: Zhu / Purple", Bing will directly push out a variety of purchase links.

Given that Microsoft still sees these ad plans as "early ideas", Bing Chat's ad format and overall ad experience are likely to change in the coming months.

This early idea includes two points:

-an extended hover experience where when a user hovers over a link from a publisher, more links from the publisher are displayed, giving users more ways to interact, and bringing more traffic to the publisher's website.

For "Microsoft Start" partners, Microsoft will display "Microsoft Start" licensed content next to the answer, so that users can better interact with Start content, and the advertising revenue will be shared with the partners.

Microsoft's goal of planting ads in Bing Chat is to generate more traffic for publishers in this new search world.

Yusuf Mehdi, vice president of enterprise and chief marketing officer for consumers, said, "the initial progress is encouraging, bringing more traffic to all types of users through Bing Chat. "

Although these ads have been clearly identified, but this makes people begin to question how far away from the traditional search engine advertising model.

Netizens joked that 10 years later, the most advanced Google chat robot will answer your questions with ads, and you will never notice this.

Reference:

Https://www.reddit.com/r/ChatGPT/comments/12504zg/it_begins_browsing_enabled/

Https://techcrunch.com/2023/03/29/that-was-fast-microsoft-slips-ads-into-ai-powered-bing-chat/

This article comes from the official account of Wechat: Xin Zhiyuan (ID:AI_era)

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