Shulou(Shulou.com)11/24 Report--

As people's consumption level and consumption demand are getting higher and higher, it also puts forward higher requirements for consumption quality. In order to better meet the needs of users, JD.com 3C Digital launched the 2023 Beijing Tokyo Tower Project (full name: JD.com training Lighthouse Project), working with Lenovo, Xiaomi, Asustek, OPPO, Logitech, Glory, Hewlett-Packard, Dell, Walker, iQOO and other brands to carry out joint certification in the training of professional shop managers, through the promotion of certification, the use of professional management system for personnel training, to continuously improve the service quality of store operation. Bring users a higher quality offline consumption experience.

It is understood that the Beijing Tower plan is mainly carried out around "1 set of standards, 1 platform, 1 special training camp, and 1 employment permit" to jointly create an industry-leading retail training and talent management system with brands. to provide consumers with professional product explanation and pre-sales services. In the process of training, in order to meet the multi-dimensional needs of online interaction, sharing and autonomous learning among manufacturers and merchants of various brands, Jingta plans to build an open online learning platform for Jingzhi Matrix (Douyin, Little Red Book, bilibili, Kuaishou). Brand manufacturers can learn from each other, exchange and discuss here.

As an important bridge for brands to connect customers, the role of stores is self-evident. This time, Jingta plans to set up offline special training classes for store managers and shop assistants, and linkage brand lecturers to assist in offline certification assessment. It is worth noting that in the process of this training, Jingta plans to make reference to the industry's best post competency model to create a competency model for exclusive JD.com store managers and shop assistants, identify and cultivate a group of certified top 100 store managers and thousands of sales elites, and finally improve the service quality of store management and enhance JD.com 's management and control ability.

Competency model standards will train employees in terms of two qualities and three competencies, and issue exclusive certificates for the college after graduation. Among them, the two qualities are JD.com 's values and personnel code of conduct, and the three abilities are cognitive ability, learning ability and innovation ability. In view of these three abilities, Lighthouse plans to match corresponding courses for store managers and shop assistants, such as: cognitive ability includes courses such as brand, category knowledge and sales method summary, JD.com business content, system operation, etc. Learning ability is to cultivate general professional courses such as sales skills, member management, store operation, personnel management and so on. Innovation ability is to help them improve their exclusive job skills, improve the after-sales maintenance ability of shop assistants and the manager's courses such as industry insight and data analysis, help stores cultivate professional skills, and improve the quality of pre-sale, mid-sale and after-sales service.

All along, professional services and high-quality products are not only the key to win the trust of users, but also an important driving force to help 3C digital merchants achieve steady growth. As an important part of JD.com 's omni-channel planning, JD.com 3C Digital gives full play to the advantages of digital intelligence supply chain. to provide full range of 3C digital products and services for JD.com Home, JD.com computer Digital, JD.com Mobile phone Digital, Entertainment Fenjing East Line Lower Fashion play experience Center, JD.com Picture and text, and other multi-format businesses. Relying on the "responsible supply chain", JD.com 3C Digital has become the largest increment field for brands, allowing brands and businesses to achieve "deterministic" growth.

In the future, JD.com 3C Digital will continue to launch multi-dimensional support programs to help stores improve the quality of business services, promote the sales of multi-category products, bring consumers a more convenient renovated experience, and help brands achieve coordinated growth of sound volume and sales volume.

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