Shulou(Shulou.com)11/24 Report--

On March 28, the White Paper on Scientific and technological Innovation of China's Garment Industry from 2022 to 2023 was released at the China International Garment Expo (Spring 2023). The white paper was initiated by the China Garment Industry Association and drafted and compiled by the China Institute of Garment Science and Technology. The white paper interprets the development of scientific and technological innovation in China's clothing industry in many aspects, focusing on new clothing materials, intelligent clothing, intelligent marketing, intelligent research and development, supply chain, intelligent manufacturing, industrial Internet and other fields. a detailed analysis of the progress of scientific and technological innovation. Cainiao, Highland House, Shenzhou International, Anta, Kuai Brand and other enterprises have been selected into the white paper with their leading practices in their respective fields.

Picture: "2022-2023 White Paper on Scientific and technological Innovation in China's Garment Industry"

According to the white paper, intelligent supply chain is an indispensable important link, and clothing enterprises must transform from a traditional order-meeting-oriented supply chain to a store-oriented hypothetical and verifying commodity chain. from functional organization to highly collaborative end-to-end process organization. Looking to the future, the white paper details the development status and trend of intelligent supply chain and intelligent logistics in clothing industry under DTC mode, and takes Cainiao logistics technology as an example to introduce the logistics full-link solution of DTC mode.

The so-called DTC (Direct To Consumer directly to consumers) model means that brands sell goods or services directly to consumers, rather than through traditional retail channels or wholesalers. This model appeared in the 1960s and has become a business model pursued by major brands. Typical international brands include Nike, Adidas, Allbirds, Barkbox, Panasonic and other international brands. In recent years, there have been many domestic brands that practice DTC, such as Li Ning, Highland House, perfect Diary, Enovie, Midea and so on.

According to the white paper, the essence of DTC is the reform of brand retail model and business model. For brands, on the one hand, DTC model requires them to reduce levels and smooth flow of information through "facing consumers" (Direct to Consumer); on the other hand, it needs to deepen digital enterprise operation (Digital to Corporate) through the precipitation of digital assets. In this context, the supply chain is facing higher requirements: the DTC model requires the supply chain to have more flexible, transparent, intelligent and collaborative capabilities to meet the individual needs of consumers and enhance customer experience.

In order to help enterprises quickly complete the construction of supply chain system and gain leading advantage in the market competition, Cainiao puts forward a logistics full-link solution for DTC mode based on years of practical experience. The white paper shows that based on the DTC business transformation trend of the clothing industry, Cainiao logistics technology has formed an intelligent supply chain solution for the clothing industry covering enterprise consulting planning, clothing production scenarios, intelligent warehousing scenarios, logistics transfer scenarios and smart store scenarios.

Taking the warehousing scene of the clothing industry as an example, Cainiao Logistics Technology already has a leading comprehensive solution capability and a large number of case experience. According to the white paper, the intelligent logistics solution of Cainiao warehousing scene relies on Cainiao's self-developed WCS3.0 system as an automatic control platform. As an advanced control system that widely serves Cainiao's internal warehousing and external customer warehousing, it has accumulated core advantages in scheduling platform, scheduling scale, path planning, landing practice and so on. so far, it has supported more than 100 automated warehouse business operations.

Figure: Cainiao Logistics Technology's solution for raw materials and finished product warehousing scenarios

In addition to rookies, the white paper also makes a detailed analysis and introduction of excellent cases such as Hailan House. The relevant cases are of great significance to enhance the competitiveness of enterprises in the new era, strengthen the construction of industry innovation system, and create new competitive advantages in the industry.

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