Shulou(Shulou.com)11/24 Report--

On March 22, Fei Shu held the Spring Future Infinite Conference. At the press conference, Feishu launched a "business three-piece set" composed of "multi-dimensional form", "Feishu application engine" and "Feishu integrated platform". In addition to the new products that attract people's attention, this press conference with the theme of "Business Future" also focuses on Feishu's business solutions for the growth of various industries.

After the press conference, senior executives such as Flying Book CEO Xie Xin and Feishu Vice President Shi Zhijun were interviewed by the media, focusing on Feishu's development strategy and how to help the enterprise's digital transformation.

At the beginning of the interview, the media asked questions about the size of the Flying Book team. it was reported that the size of the Flying Book staff reached 8000, and whether such a mass was appropriate for reducing costs and increasing efficiency.

Feishu CEO Xie Xin said that Feishu's team does not have 8000 people, but there are indeed several. At the same time, he said that Feishu is the most committed, determined and patient company among its Chinese counterparts because they see the high ceiling and great potential of the SaaS industry. The overseas to C market is similar to the to B market, while China's to B market is still small, but it has been growing.

With regard to the layout of Flying Book in the Asia-Pacific region, Japan and other overseas markets, what kind of thinking will be used to do it? Feishu CEO Xie Xin also responded. He thinks that first of all, the global ToB market is very large, and every SaaS company in China had better see the global market. Secondly, for Feishu, it will screen typical situations according to the size of the SaaS market in different regions, whether it has its own uniqueness, and the difference between its current users and customers in China, and then make a tentative breakthrough.

"the global market is still big, and we do it step by step." Xie Xin said.

Before, when the media interviewed relevant enterprises, they received feedback that although the product function of Feishu was very good, it felt that the threshold for use was a little high, and Xie Xin did not deny it. He said that he did receive feedback from users, some users thought it was good, and some users thought the threshold was a little high. He stressed that Feishu has always hoped to further lower the threshold for the use of products, and is working in this area. Maybe in another half a year, users who are not so used to Flying Books will be easier to use.

At the same time, when asked by a reporter that the ROI of Feishu was not particularly high in the past few years, Xie Xin said:

Flying book requires a strong, long-term, continuous input, it has a high ceiling, but it requires a lot of patience and a lot of investment.

For the byte jump group as a whole, different business types will have different concerns, ROI is not high, on the other hand, the group's investment and patience in this business is not the same. He further said, "in such a big context, in some companies he will not invest in this matter at all." and we continue to invest heavily. "

At this press conference, Feishu also invited important customer representatives who cooperate with each other to give speeches, including in the exhibition area of the press conference, and there are also many cases of Flying Books helping customers to carry out digital transformation. Many customers have mentioned that the iteration of Feishu's products is very fast, which seems to prove that Feishu is in the stage of rapid growth. In response to this, the media also asked what problems Feishu felt needed to be further strengthened at this stage, and where is the development boundary of Feishu in the process of rapid growth.

For this problem, Xie Xin concluded that the general solution is the most important scope of Feishu at present.

At present, we do not have any plans to enter any vertical industry or vertical field, we are still in the general scope to do it.

He cited the three-piece set of business launched at this conference as an example, including multi-dimensional tables, Flying Book application engine and Flying Book integration platform, all of which are general-purpose solutions. Feishu does not make some vertical plans for, for example, the medical field, but always focuses on general application systems and business systems, and then allows everyone to create their own personalization.

When it comes to how Flying Book helps enterprises to upgrade their business digitally, during this press conference, many Flying Book customers and partners did talk about this point. For example, Zhou Haoyun, chief technology officer from Haidilao, shared it in an interview.

Taking the personnel management of the enterprise as an example, Zhou Haoyun forecasts sales every day. Haidilao has a set of algorithms to make forecasts, which can be accurately pushed to the specific store manager through flying books and some internal management systems. then he will improve his human efficiency in his own scheduling management.

"from relying entirely on the forehead and experience, now every process node has left a mark, and the efficiency has been improved." Zhou Haoyun said that this is also a case where Fei Shu helps Haidilao to reduce costs and increase efficiency.

Let's go back to the interview at this conference. Xie Xin has previously revealed that Flying Book ARR has reached 100 million US dollars in 2022, which is a milestone in the industry. The founder of SaaS unicorn Aircall once mentioned in the sharing that there are more than 1000 unicorns in the world, but only more than 150 companies have reached US $100 million ARR.

In this regard, some media asked Xie Xin, after the ARR exceeded 100 million US dollars, what is the next plan for Flying Book? how to expand itself and the domestic SaaS ecology at the same time? has the three-piece set of business launched today already played a similar role?

In this regard, Xie Xin's answer is that the overall maturity of the SaaS industry in China is indeed far away, and Feishu hopes to help the whole industry build up the SaaS ecology.

To do this, first of all, Flying Book should make its own products and services well, so that more customers are willing to pay for SaaS.

Finally, some media asked where the opportunities and challenges of Feishu are under the competitive situation of the enterprise office service market in the valley. In this regard, Xie Xin said that the main opportunity is that the overall development of the industry is getting healthier and healthier, and everyone is slowly realizing the value of office services. At the same time, he said that Feishu is very committed to doing things well in a long-term, long-term manner. Patience is perhaps the main challenge in the process. It can not be said to soar like Douyin, but to work hard for a long time.

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