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In the last issue, we talked about bold typography and the combination of text and color blocks. We can review what we haven't seen yet:

What, there are no ideas for PPT title text typesetting?

Then this issue goes on to talk, mainly from the two aspects of Song style characters and font mash-up.

01. Song style character, as a font with traditional, serious and refined temperament, is widely used and is often used in magazine printing.

In PPT, the most frequent use of Arial style is used in the title.

For example, there is a cover of an award event:

Although it is possible to use boldface, it always lacks some exquisite and serious feeling.

Boldface is a non-serif font, its edges are without any decoration, while Song typeface is a serif font, which is enlarged to have a more aesthetic feeling in the case of a small number of words.

Therefore, you might as well try the Song style instead. Considering the practicality and copyright, it is replaced by the Song style of Siyuan:

After changing the page, the overall temperament will come up.

In addition, it can be found that when Song characters are typesetting, they do not need to add too much decoration, and the effect is also good.

If you replace it with a page with a lot of text, is Song style suitable for typesetting?

That's perfect, but it needs to be determined according to the specific content and style, and it can't be used as a panacea like boldface.

For example, if you want to give a brief introduction to Suzhou classical gardens, what style will you choose?

I would choose a more elegant and exquisite color match, so I found inspiration in "Jade" and made a page like this:

This version is all in boldface, and it is somewhat out of place in this style.

If you still have to replace it with Song characters, the effect will be much better:

Briefly summarize the use of Song characters:

① is not an one-size-fits-all font, it depends on the specific style

② itself is very beautiful, does not need extra decoration, typesetting requirements are not high.

02. Font mix only said that the title layout, there will be some limitations, PPT is more about the layout of information, since it is information layout, certainly will not use only one kind of text.

Using only one font will be monotonous and can be mashed up with different fonts.

Common font combinations are as follows:

① Song style characters with boldface characters

② Song style characters with calligraphy characters

③ boldface characters with calligraphy characters

Next, share two cases to see the specific application of different font collocation.

a. Song style characters with calligraphy characters

Such as the cover of the following page:

The specific style requirements are red, with silk and other elements.

When you encounter such a page, do you want to directly deal with the title into calligraphic characters at the first time? And then complain: calligraphy is so difficult to typesetting.

When I was typesetting the first draft, I did make a title of pure calligraphy characters:

The title seems to be readable, but here comes the problem. The most important point is not highlighted.

So, we need to go back to the copywriting itself:

The title is New opportunities in the Digital economy, and the subtitle is the rapid growth of the demand for digital talents. From this point of view, is the new opportunity what we want to express? After the new opportunities, we will explain why: the demand for digital talents is growing rapidly.

It is common to throw out the core before making a point.

So, my second edition goes like this:

The title is split into digital economy and new opportunities, distinguished by two fonts, which on the one hand indicate what they are talking about (that is, Song characters), and the other side highlights the key points (that is, calligraphy characters).

The subtitle can be placed under the digital economy, while the color block is highlighted. If there is a special need, the subtitle must also be highlighted, then it can also be magnified and adjusted.

b. Song style characters with boldface characters

This collocation is generally used in inner pages, such as pages like this:

There is a lot of content, so we need to sort out the content first and see what are the key points.

Names and honors must be the focus, character tags and other secondary information, and finally a detailed introduction (which is equivalent to the award words).

The layout can be divided as follows:

Fill in the contents one by one, use Song style and large font for important text information, boldface for other text information, and pay attention to the spacing of the following paragraphs:

Font mixing and matching can not only relieve the pressure of reading, but also enhance the hierarchical sense of the page.

However, it is also important to note that it is best to use no more than three fonts on one page, and usually two fonts are enough.

50 title blocks

Before, we predicted that I drew some styles of the title bar.

This is not, it is almost finished, most of it is drawn with some basic shapes, and the complicated ones are done with Boolean operations. let's preview it.

Left title typesetting:

Title centered typesetting:

There are still many styles that can be used in these title styles, such as business, science and technology and so on.

So far, 32 have been updated, all of which are expected to be updated today, and will continue to be updated in the future.

All right, that's all we shared today, and the title typesetting series is officially over.

This article comes from the official account of Wechat: self-discipline Rhythm (ID:yinlvPPT), author: Junmeng

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