Shulou(Shulou.com)11/24 Report--

According to the Alipay open platform, Alipay Life Channel officially launched "fan headlines", supporting merchants to push live streaming, videos, photo albums and links to their fans, and the promotion content will be displayed on the Alipay Life Channel's attention page at the top. Let fans see the push at first sight when they open the page. For Alipay merchants, the new content marketing position will increase the opportunities for promotion and transformation.

It is understood that the "fan headline" is upgraded from the original "mass message" function of the living account, and the promotion content has been upgraded from the original single picture and text message to live broadcast, short video, picture and text, external chain messages and other types. Merchants can send "visible to all" and 100 "visible in groups" 3 times a week, and businesses can also choose to see the crowd and set a regular release to meet more diversified promotion needs. In addition, Alipay also opened the Life Channel to focus on the core public domain traffic position of page top, which is used to reveal push content and help merchants reach and recall fans more accurately and efficiently.

In July last year, Alipay Life upgraded and connected with Mini Program, forming two major positions for merchants to operate on Alipay, providing a smoother user experience, from service to content. Up to now, the life number content of creators such as merchants can appear in several major Alipay core public domain positions, such as life channel, home card, home search, payment success page, and so on, in order to get more exposure opportunities and then precipitate to the private domain.

With the official launch of the "fan headlines" function, merchants can accurately push marketing content to fans to improve the interaction rate and private domain conversion efficiency, and the public and private domain self-operation mode of Alipay Life will be clearer.

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