Shulou(Shulou.com)11/24 Report--

CTOnews.com March 27 news, according to TrendForce Jibang consulting research, due to fewer working days, weak terminal demand and inventory adjustment factors, it is estimated that the first quarter of 2023 LCD panel shipments are about 31.9 million pieces, quarterly decrease of 2.6%, annual decrease of 33.4%, still lower than the same period before the epidemic. However, since March, brand factories have begun to be optimistic about the demand for the second quarter, and the visibility of panel manufacturers for LCD panel follow-up orders has also increased. It is estimated that LCD panel shipments in the second quarter will be approximately 36.7 million units, up 15.1% quarterly, which will be close to the pre-epidemic level (CTOnews.com Note: 37.3 million units shipped in the second quarter of 2018 and 35.4 million units shipped in the second quarter of 2019).

TrendForce said there were three reasons for the increase in LCD panel shipments in the second quarter. Firstly, after December 2022, the offline consumption demand of LCD display in China Internet bar will warm up, and the Internet bar will start to upgrade the display for six consecutive times, which will drive the demand for LCD panel of electric competition to increase greatly, and also make the IC used by high-end LCD panel of electric competition appear short noise; Second, overseas channels replenish inventory. After several seasons of inventory removal, LCD brand observes that the channel has some slight warming up to the strength of inventory replenishment; Third, China 618 promotion stock, experienced the consumer market freeze in 2022, the brand hopes to take advantage of the economic recovery to carry out promotion, in addition, the current panel price is in a low level, but also attract brands to intentionally buy goods at low prices.

Overall, TrendForce believes that the demand recovery in the second quarter is mainly driven by consumer demand, and business demand is still weak. In the second half of the year, business brands are still viewed conservatively, while the consumer market depends on the promotion of 618 in China and the market conditions in the two major European regions, whether there is an opportunity to boost demand in the peak season in the second half of the year.

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