Shulou(Shulou.com)11/24 Report--

CTOnews.com March 27 news, Bloomberg's Mark Gurman (Mark Gurman) in the latest "Power On" newsletter said, Apple's first AR / VR headset price is 3000 US dollars (CTOnews.com note: currently about 20610 yuan), estimated 2023 shipments of 1 million units, total revenue of 3 billion US dollars (CTOnews.com note: currently about 20.61 billion yuan).

Gulman said in the article that Apple's first AR / VR headset is not aimed at profit, but to consolidate the company's market position and establish a solid foothold in the AR / VR market.

CTOnews.com translated the newsletter as follows:

Apple estimates the headset will sell 1 million units in its first year, and it could be called Reality Pro or Reality One.

At a price of $3000, that translates into $3 billion in revenue. Apple's headset components are expensive, there is little profit in the early stages, and Apple doesn't need to pursue traditional profit margins in this emerging market yet.

However, Gulman still labeled Apple's first headset as "dud"(no value), saying it was expensive and that the AR / VR market was not mature enough for too many consumers to accept it.

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