Shulou(Shulou.com)11/24 Report--

CTOnews.com, March 27 (Xinhua)-- Apple's upcoming hybrid reality MR has raised concerns among employees who doubt the device's price, practicality and market prospects, according to the New York Times.

Hybrid reality head display is a technology that combines augmented reality (AR) and virtual reality (VR), which allows users to interact with the real world in a virtual environment. Apple has been secretly developing the device and plans to announce it in June.

According to eight current and former Apple employees, initial enthusiasm for the device has turned into skepticism, which was unprecedented when Apple launched a new product. Compared with previous products, this headshow seems to lack clear goals and needs, unlike iPod and iPhone to solve users' pain points, and the price of $3000 (CTOnews.com Note: currently about 20610 yuan) is too high.

According to reports, some employees left the project team because they were not optimistic about the potential of the device, and some employees were fired because of slow progress in certain functions of the device, including Siri. Even some Apple executives have questioned the future of the device.

According to the report, Apple showed the video to its top 100 executives at a corporate conference five years ago, produced by Jonathan Ive, the design director. The video shows a man wearing an augmented reality head calling his wife in San Francisco in a London taxi to share the scenery of London through his eyes.

The New York Times also reiterated previous reports that the headdisplay will use a carbon fiber frame, a battery worn at the waist, an external camera, two 4K displays, prescription lenses for glasses wearers and a "reality regulator". Can increase or reduce the real-time video transmission of the surrounding environment.

Apple has positioned the device's main app as "copresence", which allows users to communicate through video conferencing and virtual avatars. The device will also provide customized HDTV content from Hollywood filmmakers such as Jon Favreau. Despite its similarities with Meta's head Show and Metasmology, Apple is expected to position the device as something different from its existing products.

The device will also provide artists, designers and engineers with tools to paint and edit images in three-dimensional space. There are also apps that allow users to edit virtual reality videos with gestures. As a result, the device is expected to attract more companies and design companies than ordinary consumers. Some employees even speculated that Apple might postpone the headline launch again, even though the device was already in production.

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