Shulou(Shulou.com)11/24 Report--

CTOnews.com March 23 news, SensorTower released a report, January 2022-February 2023 global mobile game ads are mainly placed in AppLovin, Unity, Admob and YouTube and other platforms.

According to the report, global mobile game ads for iOS devices are mainly placed on platforms such as AppLovin, Unity, Admob and YouTube, of which AppLovin platform accounts for 27%. Mobile game ads for Android devices are concentrated on the Unity platform, contributing up to 88% of the global ads for mobile games on Android devices.

Global mobile game advertising is still dominated by video advertising, which accounts for about 60% of the total mobile game advertising on iOS devices. More than 70% of video ads on Unity and Vungle platforms account for more than 20% of full-screen ads and trial ads on the platform. SoV (CTOnews.com Note: the proportion of brand ads in the same media advertising) reached 40%.

Leisure mobile games such as iOS equipment super leisure and puzzle solving puzzles prefer to launch Unity platform in Japan and South Korea, of which 43% of iOS equipment super leisure mobile game advertisements in Japan are placed on Unity platform. The main platform for super leisure mobile games in Southeast Asia is AppLovin,SoV up to 53%.

According to Sensor Tower, "Stick Hero: Tower Defense" has become the largest growth in downloads of super leisure mobile games in the past six months, and "Royal Match" is the world's largest income growth in 2022 puzzle mobile games.

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