Shulou(Shulou.com)11/24 Report--

According to news in the morning of March 22, Beijing time, Adobe and Nvidia released a new tool for generating images using artificial intelligence on Tuesday local time, while also solving two of the thorniest legal issues of copyright and payment when using the technology.

Adobe has added artificial intelligence technology to some of its most popular software, including Adobe Photoshop and Adobe Illustrator, to speed up the process of image generation and text effects. The company points out that creators of works used by these tools will be paid.

Adobe launched its creative generation artificial intelligence model set-Adobe Firefly for users. The first release focuses on image generation and text effects and will be integrated directly into the workflows of Adobe Creative Cloud, Document Cloud, Experience Cloud and Express Cloud, and the first applications to be integrated with Firefly will be Adobe Experience Manager, Adobe Photoshop and Adobe Illustrator.

Nvidia has launched its own service, Picasso, which uses artificial intelligence to generate images, videos and 3D applications from text descriptions. Nvidia has trained Getty images, Shutterstock Inc and Adobe-licensed images and plans to pay royalties.

The move is a milestone in the continuing tension between copyright holders' rights and emerging technologies. Image generation technology is "trained" from billions of images, but it is not clear whether it is legal to use this method.

Earlier this year, Getty Images sued Stability AI, the British open source artificial intelligence company that created the open source art generator Stable Diffusion, claiming it copied more than 12 million images from the database without permission.

"this partnership (with Nvidia) demonstrates the feasibility of a responsible AI development path and the uniqueness of Getty's content and data," Craig Peters, chief executive of Getty Images, told the media in an email.

"this is consistent with our belief that generative artificial intelligence is an exciting tool that should be based on licensed data, visual effects and personal privacy."

The new Adobe artificial intelligence enhancement "Firefly" allows users to use text to describe the images, illustrations or videos that their software will create. The company said that because AI has been trained in Adobe stock images, publicly licensed content and obsolete content whose copyright has expired, the resulting creative content can be safely used for commercial purposes.

The company also advocates the use of a general "No training" tag so that photographers can require their content not to be used for training models.

"We are very interested in making this creator friendly," Ely Greenfield, chief technology officer of Adobe digital media, told the media.

If Adobe users ask the system to provide images of a particular artist's style, "it doesn't generate images that mimic that person's style," Mr. Greenfield said. "as an artist, you can promote it. If someone wants to use your style, you can actually sell the right to use your style to the customer."

Nvidia's Picasso artificial intelligence image generator is part of a series of artificial intelligence cloud products unveiled at the GTC developer conference.

"the basis for the emergence of something interesting in this market," said Greg Estes, vice president of the Nvidia developer program, referring to working with partners like Getty.

"because other software providers or any type of enterprise, they don't want to participate in [image generation artificial intelligence technology] because they don't know the source of basic training images," he said. "

Zhu Junyan, an assistant professor at the Robotics Institute at Carnegie Mellon University, said it is not uncommon to train open source artificial intelligence models based on billions of images. He added that there are many factors that determine whether photographers know that their work has been sampled, including whether the photographer is famous or whether the training data set is public.

Zhu Junyan said it is hoped that photographers and artists will eventually benefit from using this technology to license their artistic style.

"the livelihood of content creators depends on respect for intellectual property rights and the value of their creative efforts," says Peters of Getty.

"We believe that innovation and creativity flourish in an environment where artists, photographers, photographers and creators are fairly paid, especially when their work is used for commercial purposes."

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