Shulou(Shulou.com)11/24 Report--

CTOnews.com, March 21 / PRNewswire-Asianet /-- Adobe launched a tool on Tuesday to help the marketing department of e-commerce sites generate product images without paying too much for photography.

The tool, called Project Sunrise, allows marketing teams to generate pictures of different changes from three-dimensional models of products, such as shoes, kitchenware or furniture, and marketing professionals to create the images they need according to the needs of the web and marketing emails.

According to CTOnews.com, the product combines the image generation and editing business that Adobe has long been engaged in, as well as its newer business of providing technical tools for marketing and e-commerce.

For e-commerce companies with thousands of different colors and materials, highly realistic rendering has replaced traditional photos in many applications, such as Amazon and Target (TGT.N).

But even making renderings brings a lot of work to e-commerce companies because marketing campaigns are becoming more targeted, said Francois Cottin, senior marketing director of Adobe Substance 3D. For example, a company that sells coffee machines may want to show pictures of the product in different backgrounds in different countries, because German kitchens may be different from California kitchens, and most companies need to find 3D artists to make each picture.

According to Cottin, "hundreds of people on large ecommerce sites" manually create 3D renderings, just like visual effects studios working for Disney or Marvel. "

Adobe's new tools automate many of these details. In the case of shoes, for example, the artist only needs to create a 3D model of the basic style of the shoe, and then the software system can generate versions of different colors and textures (such as smooth leather or suede) and enter them into the site's e-commerce system.

"this platform can be used not only by creative people, but also by commodity managers and marketers." Cottin said.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.