Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizens Moooooli, soft media users 1133504, ironoxides for the delivery of clues! CTOnews.com, March 21, according to the TAF Association Unified push working Committee, since its inception, the unified push working committee has taken improving the user experience of message push as its core work. Since 2022, the Unified push Committee has launched the "PUSH Pop-up quality improvement Initiative", which improves the message push experience by restricting the number of App push messages per day and regulating the content of push messages.

In 2023, the relevant work will enter a substantive stage, and the relevant standards will be implemented one after another from 2023. It is expected that after the standard is landed, the number of messages pushed across the network will be reduced by more than 30 billion per day.

The TAF Association Unified push working Committee said that message push, as an important way for mobile Internet to reach users, is an important means of information dissemination and user service reminders in China. However, in recent years, message push has gradually exposed the problem of "uncontrolled, less control", so that message push does not have the desired effect on the user experience. To this end, the Unified push work Committee actively cooperates with enterprises in the industry to limit the number of messages per day, reduce user interruptions, improve message push quality, and bring a better experience for users.

As previously reported by CTOnews.com, on May 13, 2022, the Unified push Committee held a kick-off meeting of the "PUSH pop-up window quality improvement Action" (hereinafter referred to as "Action"), which was attended by PUSH technology, operations and content compliance leaders from Huawei, Xiaomi, OPPO, vivo and other major push platform companies. At the meeting, the Unified push Committee introduced the current industry authorities' policy requirements for PUSH pop-up windows. "Action" starts from two aspects of PUSH content and frequency to improve the quality of PUSH pop-up windows. Through the formulation of push message classification and classification standards and further promote mobile application access to "Tubi'an" and other work to continue to promote the high-quality development of PUSH.

Based on the action framework of "PUSH pop-up window quality improvement", the Unified push Committee leads domestic intelligent terminal manufacturers to formulate the "push message Classification and Classification Standard" (hereinafter referred to as "Specification"), and to promote the control of the number of messages sent based on message type. through the classification and classification of push messages, the specification establishes punishment standards for developers to classify and push violations, in order to bring users a better message experience. In 2023, the Unified push working Committee will choose the opportunity to hold an offline special committee meeting to jointly discuss the frequency limit of industry push messages, so as to create a better experience for users.

Further, the Unified push Committee will set up a "complaint reporting" mechanism to absorb users' complaints in a timely manner, and will set up a joint handling mechanism with smart terminal manufacturers to notify and warn application developers who violate the rules, remove rights and interests, limit the number of messages, and so on, so as to protect the rights and interests of users to the maximum extent.

In the follow-up, the Unified push Committee continues to promote the "PUSH pop-up window quality improvement action", using technical means to continuously improve the user experience.

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