Shulou(Shulou.com)11/24 Report--

Recently, Amap teamed up with Starbucks to create a coffee "pick up along the street" service. Users in Beijing and Shanghai can place an order through Amap before navigation, and automatically locate the most suitable Starbucks store along the way, realizing that they "don't get off" and open a window to get coffee on the roadside-- avoiding the tedious operation of repeatedly setting destinations on App. At the same time, the decision-making cost of route planning is greatly reduced.

It is understood that the "pick up along the street" service jointly released with Starbucks is a benchmark case for Amap's exploration of the new model of "on-the-way service". The service is based on core competencies such as Gaode's accurate minute-level route planning and real-time traffic conditions, and may open up a "third life service scenario" different from "home" and "store" for users and offline brick-and-mortar businesses.

The "pick up along the street" service will cover more than 1000 Starbucks stores across the country.

From now on, users in Beijing and Shanghai plan their navigation routes in Amap driving mode and click the "search along the way" button to see the Starbucks "pick up along the street" entrance. After clicking to enter, Amap will automatically select the Starbucks stores that are the most convenient in the navigation route and support "pick up along the street", and guide users to order. At the same time, Amap will automatically add the street pick-up location near the store as a navigation point, and when users drive to the street near the Starbucks store to pick up the meal, they can simply open the window to pick up coffee from the Starbucks barista.

On the other hand, when Starbucks baristas in corresponding stores receive orders for "pick up along the street" service, they will also receive the estimated arrival time of users pushed by the system in order to prepare coffee production and distribution in advance. In this way, users can drive to the street near the store to pick up the meal, so that they can get the coffee on time while at the same time ensuring that the temperature and taste of the coffee itself are in the best condition.

At present, the service has taken the lead in the official launch of 100 Starbucks stores in Beijing, and nearly 50 stores in Shanghai have joined the trial operation of the "pick up along the street" service. It is estimated that in the coming year, more than 1000 Starbucks stores across the country will support "pick up along the street" service.

On the way, the third scene of life service

In daily life, "on the way" is actually a very common scene, which is different from the consumption mode of "getting home" and "arriving at the store". This scene is usually combined with travel, for example, between departure and destination. We may want to "buy a flower on the way", "have a meal on the way", "fill it up", and "buy a cup of coffee on the way".

In the face of such a scenario, the past implementation is that users not only need to set the destination repeatedly on the App, but also need to consider many problems such as whether the new route is too detour and whether the travel time is appropriate, which is an extremely tedious process for many people.

How to plan the most suitable route conveniently and quickly is the core demand of users. Amap's "on-the-way service" is a brand-new model built with this as the core purpose.

It is understood that route planning is based on Amap's professional route planning ability, while taking into account many factors such as real-time traffic conditions, coupled with Gao de's deep aggregation of full-category services and global enterprises by Gaode Open Ecology. finally, it provides users with the most time-saving and labor-saving "along-the-road service".

For example, through the Gao Deshun road service, new energy car users can look for charging stations on their way to long and short journeys; commuters can drop their hitchhiking colleagues to the most suitable subway station on their way from work; on Valentine's Day, the husband is on his way home. Stop by the florist to buy a bouquet of flowers for his wife.

On the other hand, for many offline brick-and-mortar merchants, this new scene may also mean a new business opportunity-- in-store goods are now in addition to "store-to-store consumption" and "door-to-door consumption". And more users navigate the process of "road consumption".

It is reported that in addition to the coffee "pick up along the street" service jointly launched with Starbucks this time, Amap will also explore more service categories in more cities in the future, with the aim of working with more offline merchants and partners to provide users with more high-quality "along-the-road service" to achieve ecological win-win.

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