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2025-01-19 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >
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Shulou(Shulou.com)11/24 Report--
CTOnews.com, March 21, according to the latest statistics released by market research firm IDC, the Thai smartphone market shipped 4.2 million units in the fourth quarter of 2022, down 23% from a year earlier to 16.6 million units, down 21% from a year earlier.
According to the price segment, Apple's market share at the top end of the market greater than $800 (CTOnews.com Note: currently about 5504 yuan) reached 79% in 2022, down slightly from 82% in 2021. This is mainly due to the impact of Samsung Galaxy S series and Galaxy Z collapsible phone series.
Thailand did not actively promote the stimulus package in 2022, coupled with a sharp drop in shipments due to economic and inflationary pressures, with the market share of entry-level mobile phones selling for less than $200 (CTOnews.com Note: about 1376 yuan) shrinking to 59% from 64% a year ago, IDC said in the report. The average selling price (ASP) rose to $329 in 2022, up 15 per cent from a year earlier.
The share of 5G smartphones has increased from 24% in 2021 to 35% in 2022, but subsequent growth is weak and there are no practical application scenarios that drive consumers to continue to upgrade.
Samsung remained the leader in Thailand's smartphone market for the sixth consecutive quarter, but its share fell 11% from the previous month and 20% from a year earlier. IDC said Samsung performed strongly at the high end of the market with its Galaxy S / Foldable smartphone.
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