Shulou(Shulou.com)11/24 Report--

On March 17, the second "Digital Brand Conference 2.0" sponsored by the Digital Brand list was held in Beijing. The digital brand conference focuses on the insight into the development of digital brand construction, the operation of users' mental assets and the development of communication technology, and studies the changes and trends of brand behavior and brand communication in "occupying users' minds". Its digital brand list has become an important basis for brand research marketing behavior results and user mental performance.

The list of "2022 DBRank100 annual users' mental share" was issued at the conference, and Hisense TV was awarded the first brand in the field of TV brand users' cognitive mental share. At the same time, Hisense 2022 World Cup marketing project, with its outstanding performance in communication power, topic power and user participation, stood out from more than 2022 brand marketing projects and won the "Top Ten Brand Marketing BKM cases of 2022".

Prior to this, Hisense TV made a screen for the 2022 Qatar World Cup with the World Cup enclosure advertisement of "China first and the world second", and ranked second in the world with 24.54 million units shipped in 2022. Hisense has firmly occupied the minds of consumers through continuous brand behavior. According to monitoring data from data institutions (Oweyun), from January to February 2023, Hisense accounted for 27.0% of TV sales, 5.12% ahead of the second place. Continue to take the lead in the industry.

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