Shulou(Shulou.com)11/24 Report--

CTOnews.com March 17 news, today smart car brand released a new entry model-smart Spirit # 1 Pro version of Dading Rights and interests, the official guidance price is 179000 yuan (excluding paid options), provide pre-sale final deduction rights of 1500 yuan, paid color deduction rights of 1000 yuan and other policies. The car is equipped with 49 kilowatt-hour lithium iron phosphate battery pack, the CLTC pure electric mileage can reach 400km, becoming a new entry model, compared with the Pure + model (194200 yuan), the price is reduced by 15200 yuan.

Zhang Mingxia, vice president of sales, marketing and after-sales of smart Brand Global, explained the "hardware subscription" model that had been widely followed by users in an interview, saying, "our hardware is embedded in advance, and the cost of manufacturing and installation does not enter the retail price of the whole car," she reported. I prefer to call it 'flexible choice'. "

Zhang Mingxia also said, "in fact, this is a more flexible choice. for example, a user in Guangdong may not need steering wheel heating, but if he goes on vacation and drives to the north, he wants to open it this month." just buy it for one month. "

Zhang Mingxia revealed that in addition to the above-mentioned factors for users, the "flexible selection" mode also has two thoughts: first, because the hardware is pre-buried in advance, the production efficiency of vehicles will be improved; second, under the large-scale laying of hardware, the improvement of economies of scale will reduce costs.

However, Zhang Mingxia also admitted that the current approach is still controversial in the market. "We have recently paid attention to the market, including users' discussion on this model, and there have been a lot of internal meetings." including the relevant financial department, legal department, R & D department and sales department. In fact, it will be taken as a separate entry in financial accounting, and there is no duplicate charge. "

In addition, Zhang Mingxia also revealed some other information. From 2022 to 2024, the smart brand will launch a new model every year, and the news of the new car will be revealed soon. In addition, Zhang Mingxia also said that the price reduction is short-sighted and should not damage the brand because of the price reduction.

According to CTOnews.com, in January this year, smart launched its first major version of OTA upgrade (smart OS 1.1.0 CN) for the elf # 1 model, which opened a "paid subscription", including the following three functions: front seat heating, front seat ventilation, and steering wheel heating. Users can choose to "subscribe" on a monthly, annual and permanent basis. It costs 1299 yuan to permanently turn on front seat heating and 1999 yuan to permanently turn on front seat ventilation. It costs 999 yuan to turn on the steering wheel heating permanently.

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