Shulou(Shulou.com)11/24 Report--

When it comes to the flagship headphones of semi-ear noise reduction in the TWS market, Huawei FreeBuds digital series is a well-deserved representative. As early as 2019, Huawei took the lead in the era of semi-open active noise reduction, and the release of Freebuds 3 wireless headphones made a breakthrough in creating "half-in-ear active noise reduction headphones", which also contributed to Huawei's rapid growth in real wireless market share.

A year later, the newly released Huawei FreeBuds 4 opened up a new track for real wireless headphones with "comfortable noise reduction" through innovative technologies such as adaptive noise reduction and dual-microphone hybrid noise reduction.

Now, Huawei FreeBuds 5 is coming.

Just now, Huawei officially released a warm-up Weibo, officially announced the new Huawei FreeBuds 5 headphones. The product will be unveiled synchronously with a series of new products such as the Huawei P60 at Huawei's flagship spring launch on March 23.

After nearly two years, the most representative and benchmark product in the field of "half-ear noise reduction headphones" has finally ushered in an iteration.

The official Weibo warm-up shared a total of three posters promoting the "shape", "texture" and "sound field" of the products.

First of all, there is a poster about "New form". In the poster, there is a new shape similar to "Water drop". Combined with the copywriting of "New form", it is not difficult to guess that Huawei FreeBuds 5 will first usher in great changes in shape and appearance.

Looking around the entire TWS headphone market, the vast majority of TWS headphones are mainly in the shape of handles or beans, although many manufacturers have innovated in shell technology and color matching, but the shape has not actually changed for a long time, consumers also have visual fatigue for this kind of design. after all, to a certain extent, TWS headphones have the same "jewelry" attributes as earrings and bracelets.

Judging from the poster, Huawei FreeBuds 5 uses the "water drop" shape, the streamlined appearance is unforgettable, although it is not clear what kind of design Huawei FreeBuds 5 will use, but just a "water drop" poster is enough to make people imagine.

The other two posters clearly point to "sound quality", which may mean that Huawei FreeBuds 5 will once again upgrade in terms of noise reduction and sound quality.

We know that the most obvious advantage of semi-in-ear headphones is a more comfortable wearing experience, but in terms of sound quality and noise reduction, it can not meet the stringent needs of some consumers, especially compared with traditional in-ear headphones, because the latter has silicone earplugs and often has more advantages for sound insulation, it can form a closed environment, and then add active noise reduction algorithm, it is easier to achieve immersion noise reduction. And because of the direct access to the ear, the sound quality performance is often better, far more than the auditory experience of mixing headphones.

It is a very difficult test for manufacturers not only to have a comfortable wearing experience, but also to have the advantage of natural noise reduction and good sound quality, which requires powerful noise reduction algorithms and the ability of software and hardware innovation. There are many technical barriers that need to be overcome. So that's why most manufacturers now release only entry-level or basic headphones on the track. And consumers can choose high-end semi-ear form, there are only a handful of products with noise reduction function or good sound quality.

Huawei FreeBuds 5 can adhere to the technical route of "semi-ear + active noise reduction", which is worth the industry's excitement. This time, in addition to taking the initiative to reduce noise, Huawei FreeBuds 5 may also pull the half-ear sound quality to a new height, which is obviously worthy of everyone's attention and expectation.

On the other hand, in the half-in headphone track, only Huawei and Apple are still making high-end products, and it has been more than a year since Apple released its semi-in-ear product AirPods3, and Apple has only updated this half-in headset in the past three years. I have to say that the market does need a high-end flagship semi-ear-type TWS headphones to "stir" the Dead Sea.

Of course, compared with Apple's AirPods3, the biggest advantage of Huawei FreeBuds is "active noise reduction", which we have mentioned many times, which has long been Huawei's core advantage over Apple in the semi-ear TWS market.

Although it is not clear about the new configuration of Huawei FreeBuds 5, it is not difficult to guess that the launch of Huawei FreeBuds 5 will bring a new direction of innovation for the entire half-ear high-end product industry.

In the end, Huawei is one of the first brands to enter the field of half-in-ear active noise reduction real wireless headphones. Huawei FreeBuds 3 pioneered semi-open active noise reduction headphones, and the subsequent release of Huawei FreeBuds 4 wireless headphones pushed the semi-ear comfortable noise reduction experience to new heights.

With the core technical advantages of "noise reduction while half-in-the-ear", Huawei FreeBuds 3 and Huawei FreeBuds 4 have achieved quite good market sales results and user reputation, which has also helped Huawei FreeBuds to become the most benchmarking product line in the TWS market.

With the release of Huawei FreeBuds 5 with "droplet shape" and technological breakthroughs in shape, noise reduction, sound quality and other aspects, Huawei will once again occupy the heights of the TWS headphone market.

In the science fiction "three-body", "Water drop" is a cosmic probe made by the three-body civilization, which has the power to transcend human cognition. And Huawei FreeBuds 5, which is moving towards "water drop" form, can it bring revolutionary impact to the whole TWS headset market again like three-body water drop? We'll see.

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