Shulou(Shulou.com)11/24 Report--

In July 2021, Huawei launched the MatePad 11 tablet, which has been popular with consumers since its launch and was even out of stock at one point. After nearly two years, this product is still popular in major e-commerce platforms, and the price has not fluctuated significantly. It is the hot sales of tablets such as Huawei MatePad 11 that directly contributed to Huawei's second overall market share in China's tablet market last year, ranking first in the mainstream 1K-3K market share.

Just now, Huawei official announced the news of the new generation of MatePad 11 tablet, as the successor of the first generation of MatePad 11 tablet, Huawei further revealed the selling point of this new product through a warm-up video.

In the warm-up video, a portrait in the studio is damaged due to transportation, and the protagonist successfully "restores" the painting with the help of the "paper soft screen" of the new Huawei MatePad 11 tablet and makes the work "move".

By video, the official announced that the new Huawei MatePad 11-inch will be equipped with a "paper soft light screen", "paper soft light screen" can eliminate 97% of the interference light in the environment, the screen does not reflect light, the look and feel is more realistic and durable.

In the video, the new Huawei MatePad 11 with a "paper-sensitive soft light screen" is also compared with an ordinary tablet. It is obvious that the new Huawei MatePad 11 screen does not reflect any light, while the ordinary flat screen on the left shows obvious light.

Another message worth noting is that the "paper soft screen" on the new Huawei MatePad 11 will also have the same writing experience as real paper. In the video, there is the real writing voice of "rustling" when the protagonist paints on the new Huawei MatePad 11.

In terms of appearance, the new Huawei MatePad 11 uses a brand new color ID, and the detailed design will also usher in changes.

At the beginning of this month, a DBY2-W00 device from Huawei Terminal Co., Ltd. was approved by the Ministry of Industry and Information Technology and confirmed that it would be released this month, along with the Huawei P60 series, Huawei FreeBuds Pro 2 +, FreeBuds 5, Huawei Changxian 60, and a watch codenamed Columbus, according to digital bloggers.

With regard to this new tablet device, what is special is that it provides an innovative "paper-sensitive soft light screen".

The biggest difference with the traditional glass screen is that the "soft light screen" can reduce the ambient light reflection very low. However, at present, the vast majority of tablets in the industry use traditional glass screens, and products with "soft light screens" are relatively minority. For example, Huawei's IdeaHub smart screen, which focuses on the government and enterprise market, is equipped with a 4K soft light screen, and some educational tablets, for example, will also use a "soft light screen".

The traditional glass screen is not the best choice for writing, painting or reading for a long time, because the glass screen often has some problems, such as writing skidding, not following hands and visual fatigue caused by reflecting ambient light.

In contrast, the "soft light screen" is more suitable for the above scenarios. However, the "soft light screen" of the new Huawei MatePad 11 is not quite the same because it has the word "paper feeling" in front of it, which focuses on paper-based experience, rather than simply anti-ambient light reflection.

It is not difficult to see from the warm-up video that this new Huawei MatePad 11 will focus on writing ability and will be a tablet product with an emphasis on reading and writing experience.

According to the exact exposure information, the new Huawei MatePad 11 "paper sense soft light screen" will use a soft light screen HD display patent, according to CTOnews.com, through "etching microstructure for fine design", nano-scale etching, the formation of a crystal structure invisible to the naked eye, the strong specular reflection into soft diffuse reflection. When a stylus strokes across these crystal bodies on the screen, it produces friction and tiny vibrations, creating a near-real feeling of writing on paper. In addition, according to revelations, the new Huawei MatePad 11 also passed the SGS low visual fatigue gold standard certification + Rhine non-reflection certification and other certification.

It has been more than a year since the first generation of MatePad 11 was released, and it is time to update and iterate over the product. Through this warm-up video, it is also clear that, in addition to regular hardware upgrades, Huawei has begun to emphasize the reading and writing experience of the new MatePad 11, which is more suitable for users with certain needs for writing, as well as various paperless learning scenarios. Looking around the current tablet market, there are not many products with "paper soft light screen" configuration, such as the new Huawei MatePad 11, so the release of this new product is quite worthy of consumers' expectation.

As for what other surprises will be brought by Huawei on March 23, it will be revealed by Huawei himself. CTOnews.com will also bring full live broadcast and new product reports, please stay tuned.

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