Shulou(Shulou.com)11/24 Report--

Huawei officially announced on March 13 that it will hold its flagship spring product launch in Shanghai at 14:30 on March 23, when it will bring a new folding screen flagship and P-series imaging flagship aircraft.

Just now, Huawei officially brought a warm-up poster for the flagship folding screen and released a number of "subversive" technologies for the new product.

First of all, there is this "light and thin" poster, in which there is a light mobile phone made up of feathers, while the "reliable" poster shows the transparent ultra-thin folded glass standing in the meteorite block. it implies that the glass is not afraid of crushing.

By preheating posters, it is not difficult to see that this time Huawei's flagship folding screen will focus on "light and thin" and "fall-resistant" capabilities, which also means that the folding screen will usher in great innovations in the material and structure innovation of the screen.

It is worth mentioning that today, Yu Chengdong, BG CEO of Huawei, also shared a Weibo post, reviewing Huawei's leading position in the folding screen field, and revealing that the new folding screen will make a major upgrade in the "up-to-the-sky" technology to achieve "come and go." Satellite communication technology is no stranger to Huawei. Huawei's last folding screen Mate Xs 2 has achieved hardware technical support, with built-in Beidou satellite antenna and other related hardware. With the official launch of the world's first popular smartphone to support Beidou satellite messages, Huawei Mate 50 series, Huawei Mate Xs 2 has also realized the "satellite message" function through OTA, which can break through the restrictions of the terrestrial network. In an environment where there is no ground network signal coverage, messages can still be sent through the "Beidou Satellite message" service in Changlian App to keep in touch with the outside world.

Combined with Yu Chengdong's Weibo today, it is predicted that Mate X3 may support two-way Beidou communication function, receive messages from the outside world on the basis of the original messages sent, and the communication experience will once again usher in great innovation.

In addition to the subversion of communication technology, Huawei Mate X3 will also usher in a subversion in screen technology. According to revelations, Huawei has applied for two technical patents related to the screen, first of all, "display device and its production method". The patent provides a display device and a manufacturing method thereof, which relates to the field of display technology, so that the cover plate has good impact resistance, scratch resistance and bending performance, and effectively improve the reliability of the display device.

The content of the second patent "an under-screen protection assembly and electronic device" shows that an off-screen protection component and an electronic device are provided. the under-screen protection component includes a rigid metal layer, a first connection layer, an elastic buffer layer and a second connection layer, wherein the rigid metal layer and the elastic buffer layer are connected through the first connection layer, and the second connection layer is used for connecting with the display screen. The thickness of the protection assembly under the screen is 0.1mm-0.2mm. While ensuring the strong anti-impact and anti-extrusion performance of the under-screen protection components, the thickness of the under-screen protection components is reduced, thus reducing the space occupied by the under-screen protection components in the thickness direction, which is conducive to the light and thin design of electronic equipment.

It is speculated that the two technology patents are likely to be landed on the new Huawei Mate X3 as technical support for a thinner and more reliable screen.

In the end, Huawei has been ploughing the folding screen field for many years, and is not only the well-deserved leader of folding screen mobile phones, but also the absolute king of China's folding screen mobile phone market. Huawei has maintained more than half of the market share for three consecutive years, leading the development of China's folding screen mobile phone market, relying on the industry's first-mover advantage and the influence of the high-end smartphone market, according to the latest data released by iResearch Consulting.

More importantly, Huawei is also the only manufacturer of head phones with three major folding forms: internal folding, external folding and vertical folding. so far, Huawei has as many as 6 folding screen phones.

As early as February 2021, Huawei released its flagship Mate X2 folding screen. In order to solve the biggest crease problem of the inner folding screen, Huawei Mate X2 finally adopted the industry's unique double-spin water drop hinge, which solved the problem of fuselage gaps in the folding state through a multi-dimensional phase-controlled linkage mechanism, while ensuring the bending marks, and finally presented to consumers a more complete and reliable display of the inner folding screen.

In April 2022, the newly released outer folding flagship Huawei Mate Xs 2 achieves an almost perfect folding shape and thinner body thickness through a new generation of double-rotor hinges. The fuselage weighs only 255g, and the excellent grip feel brought by the lightweight fuselage is comparable to that of traditional straight-screen phones.

With the first-mover advantage and keen market sense, with the help of hinge, screen, reliability and material, design, shape and other aspects of innovation. In addition to the continuous technological innovation, Huawei is also obsessed with the user experience, constantly disintegrating the difficulties of the folding screen industry, as well as consumer pain points, and strive to bring a better user experience.

It can be expected that with the release of Huawei Mate X3, folding screen phones will quickly enter a lightweight, tough and reliable hard core era. According to the IDC report, China's folding screen mobile phone market shipped nearly 3.3 million units in 2022, an increase of 118% over the same period last year, and will maintain growth in 2023. With the return of the top king, Huawei Mate X3 is bound to become the biggest driving force for the rapid development of the folding screen industry through subversive innovation.

At 14:30 on March 23, Huawei will hold its flagship spring product launch in Shanghai. In addition to Huawei Mate X3 folding screen, Huawei P60 series, Changxiang 60, Watch 4 series smartwatch, Band B7 sports bracelet, Huawei Freebuds series of headphones and other new products are expected to be released.

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