Shulou(Shulou.com)11/24 Report--

CTOnews.com, March 15 (Xinhua)-- Apple will launch a new generation of iPhone 15 phones in September, in which the high-end iPhone 15 Pro and iPhone 15 Pro Max may be more expensive than the previous Pro series. Jeff Pu, a technology analyst at Haitong International Securities in Hong Kong, predicted in a research report this week that the iPhone 15 Pro series will be priced higher due to a number of rumored hardware upgrades, including titanium body, solid-state buttons with Taptic Engine tactile feedback, A17 bionic chip, larger memory, and Pro Max models with periscope lenses to improve optical zoom performance.

This is the second time there have been rumors of an increase in the price of the iPhone 15 Pro series, and unconfirmed news circulated online as early as January, but whether Apple will eventually raise the price of the new phone remains to be seen. In the United States, the Pro model has maintained a starting price of $999 (CTOnews.com Note: about 6873 yuan) since the launch of the iPhone X in 2017, while the Pro Max model has maintained a starting price of $1099 since the iPhone XS Max launch in 2018.

Outside the United States, Apple has raised the price of the iPhone several times in recent years, mainly due to exchange rate fluctuations. In the UK, for example, the iPhone 14 Pro starts at £1099 and the iPhone 13 Pro starts at £949.

Given the current above-average inflation rate in the United States, it is possible for the price of new aircraft to rise in the United States. Apple has maintained the starting price of its Pro phones for six generations in a row, but it may have to raise prices in order to maintain its profit margins. It is not clear whether the standard versions of iPhone 15 and iPhone 15 Plus will also be priced higher.

Apple is expected to release the iPhone 15 series in September as usual, and all four new phones are rumored to have USB-C ports, smart islands and a more rounded frame.

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