Shulou(Shulou.com)11/24 Report--

At present, the domestic automobile market is experiencing an "unprecedented" price war. The extent of price reduction is so wide that even many automobile practitioners do not expect it.

At the beginning of the year, Tesla took the lead in choosing to cut prices, and the drop of up to 48000 yuan brought the prices of Model 3 and Model Y to the price range of 20-300000 yuan, which formed a direct competition with a large number of new energy car companies in China.

Subsequently, car brands such as Weilai, Xiaopeng, Zero, Nezha, BYD, Polar Krypton, and Mente have chosen to reduce prices and promote sales, and the price war of new energy has officially begun.

Just when everyone thought that the price war was only in the field of new energy, Dongfeng Automobile Group opened a huge time-limited subsidy in Hubei Province. The subsidy of up to 90,000 yuan for the Citroen C6 can be described as a suicide price reduction. French cars, which have been silent for many years, have made a sense of existence by cutting prices. "200000 C6 is old, 120000 C6 is mature and stable" has become the hottest joke in the car circle recently.

Under the influence of the price reduction effect of Dongfeng Automobile, many car companies began to choose price reduction promotion as if they had agreed. According to TechWeb incomplete statistics, more than 30 car brands have launched a variety of preferential activities, including insurance subsidies, financial discounts and other forms in addition to direct cash concessions.

The Citroen C6 fired the first shot at the price reduction of the fuel car, and it is not easy to pick up the car. "now the C6 has no car, you can pay a 5000 deposit, but whether you can wait for the car in March depends on luck. If you can't get the deposit, you can get a full refund." A salesperson at the Dongfeng Citroen 4S store in Wuhan told TechWeb.

Citroen C6 can be said to have fired the first shot of this round of fuel car price reduction. TechWeb visited the local Dongfeng Citroen and Peugeot 4S stores in Wuhan as a car buyer and found that the price reduction included a lot of routines.

In terms of models, 4S store sales staff said that the official guidance price of 211900 yuan for the C6 co-creation version is no longer available, and they do not accept car bookings, and currently only accept the official guidance price of 226800 yuan for the comfortable version. TechWeb learned that this comfortable version is the 2021 model, not cash.

In terms of price, the sales staff also calculated an account for TechWeb. Take Citroen C6 comfort version as an example, the official guiding price is 226800 yuan, minus 45000 yuan of factory subsidies, the invoice amount is 181800 yuan. In addition, car buyers need to advance 90,000 yuan in subsidy and pay a three-month non-transfer deposit of 45000 yuan, that is, 294049 yuan for the first time.

Among them, the subsidy amount of 90,000 yuan paid in advance will be returned after 7 working days, and the deposit of 45000 yuan will be returned 45 working days after the examination and approval of the data. finally, the price of the naked car after the subsidy is 136800 yuan. The price on arrival also needs to add a purchase tax of 16088.5 yuan, an insurance fee of about 5500 yuan, and a license fee of 660 yuan. Finally, the total cost of buying a car is 159049 yuan. This operation, the author is dizzy, want to get subsidies is not an easy thing.

At present, the Peugeot 508L can still pick up the car in about a week, of which the official guidance price of 159700 yuan for the 1.6t avant-garde version is about 129100 yuan, and the official guidance price for the 1.6t driving fun version is about 146500 yuan.

Finally, for non-local consumers who want to buy cars in Hubei, the current policy is that car buyers need to have a hukou in Hubei Province, or pay social security in Hubei Province for half a year. According to the feedback of some netizens, even if it can be operated, it is still troublesome to settle the vehicle under the name of the local people in Hubei or those who have paid social security for half a year and move out three months later.

BYD, BBA follow the price reduction, the current car can be mentioned at any time the current auto industry price reduction tide has spread from Hubei to the whole country, BYD, Mercedes-Benz, BMW and other brands also have varying degrees of price reduction measures, TechWeb also visited several brands of Beijing 4S stores yesterday.

First, BYD, the manufacturer officially announced that its two main models, Song PLUS New Energy and Seal, will launch a special time-limited marketing campaign from March 10 to March 31, 2023. Among them, Song PLUS can enjoy 88 yuan deduction of 6888 yuan for car purchase and seal can enjoy 88 yuan deduction of 8888 yuan for car purchase.

Learned from the actual visit, the current Song PLUS and Seal models can indeed enjoy the official preferential policies, but there are no other concessions, and these two cars currently have existing cars, can be picked up at any time.

But BYD salespeople stressed to TechWeb, "at present, this offer is limited to consumers who book and pick up the car within March, and the original price will be restored directly when it expires." When asked if there are financial concessions such as installment payment, the salesperson said that the installment payment also costs an extra 3000 yuan "service charge", which is not as good as the full car purchase value.

It is understood that BYD Song PLUS is about to face a new change this year, if you do not catch up with the limited time offer in March, you can continue to wait and see.

Mercedes-Benz side, the current main selling models C-class and E-class are about 60, 000 yuan discount, and not online rumors of more than 100, 000 so exaggerated, but there are existing cars to mention. In the short period of more than ten minutes that the author consulted, two consumers ordered the Mercedes-Benz C-Class.

For the BMW brand, the i3 and iX3 models offer a discount of about 100000 yuan. Take the BMW i3 eDrive 35L as an example, the official guiding price is 353900 yuan, which can be reduced to about 260000 yuan at present, while the price of the leading low-configuration iX3 model is about 310000 yuan after the discount.

In addition, BMW salespeople told TechWeb that if they choose to pay by installments, there are financial concessions that can be enjoyed, while subsidies for replacement of old cars and old BMW owners can be superimposed.

Conclusion domestic new energy vehicles have ushered in a period of rapid development since 2022, which has had a great impact on fuel vehicles. Domestic passenger car sales fell 21% in the first two months of this year compared with the same period last year, while sales of new energy vehicles rose 61% in February from a year earlier, with a penetration rate of 31.6%, according to the Federation of passengers. New energy vehicles took the lead in setting off a price war, and fuel vehicles also had to deal with price cuts.

In addition, the national sixth B emission standard to be implemented in July this year is also one of the important reasons. Compared with the current implementation of State 6 A, the emission standard of State 6 B is more stringent, in which the total hydrocarbons of hydrocarbons and non-methane are reduced by about 50% compared with State 6 A. car companies cannot meet the new standards through simple upgrades, which also means that car companies need to sell their inventory cars as soon as possible, so taking advantage of this price reduction is also a good opportunity.

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