Shulou(Shulou.com)11/24 Report--

Climbing Technology was founded in 2012, the cumulative sales of its products exceeded 600w, is a well-deserved global customized PC "invisible champion". Adhering to the mission and vision of "forging a boutique, meeting one billion people", adhering to the core values of "good thoughts and long-term actions", the enterprise is committed to becoming a high-tech national brand with many core technologies and full of positive energy.

[operating results]

Climbing technology starts from high-performance customized computers, and its products gradually expand to notebook computers, integrated computers and overall industry solutions based on PC business needs and related peripheral digital technology products. With major e-commerce platforms at home and abroad as the main sales channel, sales in the field of customized computers have ranked first in the world for seven consecutive years, while sales in the field of home desktops have been ranked first in the country for seven years.

Climbing Technology actively responds to the country's "domestic and international double cycle" development strategy, continues to draw up a blueprint for overseas markets, promotes local employment and economic development, and brings a comfortable and satisfactory quality service experience for overseas users. Since 2018, climbing Technology has actively distributed its international trade business and quickly opened up the international market through international e-commerce platforms such as Ali International, AliExpress, LAZADA, Amazon and so on. Now it has set up joint venture branches in the Philippines, Indonesia and Thailand, and its products have covered more than 130 countries and regions around the world.

[ecological cooperation]

At present, climbing Technology has established a long-term and stable cooperative relationship with well-known brands such as Intel, AMD, Nvidia, Asustek, Samsung and Qicaihong, and has formed a high brand awareness and competitive advantage in the industry.

[new track]

In the face of the fierce competition in the new era of e-commerce, climbing science and technology has actively sought change, expanded the new media business channels, and established a new sales model of "Internet + New Retail" by means of live broadcast, government-enterprise cooperation and so on. Deepening the profession, keeping pace with the times, climbing science and technology has taken a key step in the development of diversification.

[product category]

Starting from high-performance custom computers, the products of climbing Technology now cover: notebook computers, custom computers, integrated computers, Xinchuang computers, servers, monitors, peripheral peripherals, live broadcast equipment products, IP joint products, intelligent cloud display products and so on.

I. Dragon series

On November 9, 2022, the "dragon clan" was born. The new dragon products are divided into Storm Dragon, Fire Dragon, Thunder Dragon, Lightning Dragon, Supreme Dragon, Ruilong, Tenglong, Kunlong eight series. [storm Dragon S2] and [Lightning Dragon BG1] notebooks were the first to debut.

Customized computer series

Climbing Technology has won global customized computer sales NO.1 for seven years in a row, among which the independently developed [Battlefield S6] flagship e-sports mainframe has won the first place in the DIY computer category of the whole network. [Seg] e-sports host won Zhongguancun's annual "user Choice Award"; [runaway] e-sports host won ChinaJoy "Black Gold hardware Award"; [UFO] host won the only nomination in the computer industry of the German Red Dot Award.

Third, Xinchuang computer

It has been actively involved in the research and development of Xinchuang (that is, domestic) computers since 2017. it is the first local computer manufacturer in Hubei Province in central China to enter the government procurement catalogue. at present, four computers have entered the "Xinchuang Product list" and have been purchased in large quantities by the party and government system and industry.

The domestic computer motherboard of climbing technology series has all intellectual property rights, and the whole machine is designed and produced independently. The overall localization rate of domestic computers and industrial control terminals has reached more than 95%, which has gradually replaced similar foreign equipment. "Integrated RGB multi-phase DC conversion control technology" and other patents fill the gap in domestic independent hardware design.

IV. IP Joint Series

The climbing joint customization series is jointly created by a number of high-end designers, top professionals and many players focusing on well-known IP, and has been favored by the majority of consumers. It has diversified IP matrix products such as Gundam, Marvel, Disney and so on.

V. Commercial computer series

Climbing Technology's independent R & D and design of the IPC series of high-performance integrated computers cover multi-level people. In 2017, the industry pioneered independent research and development of the MAVEN series of high-performance e-sports integrated computers, which won the "Zhongguancun Product recommendation Award"; the P11 integrated computer won the most cost-effective integrated computer of the year in PC POP.

VI. Display series

Climbing technology has worked hard in the professional field, creating a series of professional e-sports displays of excellent quality to provide users with an immersive experience.

Peripheral peripheral series

The periphery of climbing technology peripherals is created by the technical team together with the top professionals and game enthusiasts, carefully designed each part, constantly innovating and optimizing, relying on the feel and performance to help professionals and teams win. Its PSD.LGD joint suit, gold set and Gunda series of products are deeply loved by the public with their unique appearance and buff blessing.

8. Series of live broadcast equipment

Climb the one-stop solution for live broadcast equipment, provide live broadcast hardware equipment, professional audio and video software debugging, take the major e-commerce platforms as the carrier, digitally fully empower traditional industries, and activate the development potential of emerging fields. tailor-made all kinds of dedicated live rooms for enterprises.

The climbing one-stop solution of live broadcast service aims to solve the pain points in the new service ecology, serves more than 10,000 enterprises with an integrated industrial chain, and has won the support and trust of various brands and users.

[Xinchuang Industry]

In recent years, climbing science and technology has improved the quality and energy of enterprises through technological innovation, realizing transformation, upgrading and rapid development, more than 200 national patents and intellectual property rights have been reached, and the construction of high-tech industrial parks and intelligent flexible manufacturing plants has been promoted rapidly. product research and development and production capacity with general computers and Xinchuang computers as the core have increased steadily. Ascending Technology has been developing domestic computers since 2017, and in September 2020 it became the first local computer manufacturer in Hubei Province to enter the government procurement catalogue. at present, four computers have entered the "Xinchuang Product list" and have been purchased in large quantities by the party and government system and industry. In the four years after climbing, the investment in research and development of Xinchuang products has exceeded 100 million yuan, trained a large number of professional R & D personnel, participated in the compilation of 4 national standards and Xinchuang group standards, and obtained more than 40 items of related proprietary technology. a series of innovative products such as desktops, integrated computers, notebooks, tablets, servers, industrial computers and Shangxiandabing have been developed, which have won high trust and strong support from provincial and municipal economic bureaus. It has established a good and close cooperative relationship with national Xinchuang head enterprises such as Godson, Feiteng, Haiguang, Zhaoxin, Kirin and Tongxin, and was elected as the vice chairman of Hubei Xinchuang Industry Commission.

In addition, in order to further expand Xinchuang's business, Shengshan Technology has introduced two Xinchuang system integration enterprises for Huangpi District: Wuhan Button Technology Co., Ltd. (hereinafter referred to as "Button Technology") and Hubei Turing Sea Intersea Information Technology Co., Ltd. (referred to as "Turing Haiji"), invested and set up a Xinchuang technology research and development enterprise: Wuhan Corn Fangtian Technology Co., Ltd. (referred to as "corn Fangtian"). And is planning to set up a subsidiary specializing in innovative education and training: Wuhan Sheng Xinchuang Education Co., Ltd. (referred to as "Shengsheng Xinchuang Education"). The above-mentioned enterprises have strong scientific and technological strength, solid industrial foundation and close cooperation, and have initially formed a solid alliance of "innovation industry-education".

[climbing service]

Fully launched "wholehearted service", with the help of professional computer maintenance platform, make climbing technology maintenance points cover the whole country, each climbing product will be equipped with a unique service QR code, users can scan the code to get a fast and effective solution. 1 key warranty, full process record, 5-minute fast response, 2-hour door-to-door service, 10,000 professional engineers, covering 2400 + areas, the whole process of national joint guarantee is free of charge, for common failure problems, quickly provide effective solutions, for users to create efficient and high-quality after-sales service system.

[scientific research and innovation]

First, committed to research and development

Climbing Technology has gradually established a scientific research and development system and capability with independent intellectual property rights and catching up with the world's advanced level. at present, it has a software and hardware R & D center, and the R & D team has 150 R & D personnel. The R & D specialty covers intelligent systems, intelligent manufacturing, electronic circuit design, software development, circuit testing, industrial design, mechanical structure design, materials and other related fields.

Climbing Science and Technology adheres to the principle of "R & D funding is not capped". It has applied for 224 patents, and the number of patents and implementation rate are far ahead of those in the same industry.

Second, the quality of focus

Climbing Technology has a national CNAS laboratory certification; passed ISO9001, ISO14001, ISO27001, ISO28000, intellectual property management, integration management and other system certification; passed CCC, energy conservation, environmental labeling, energy efficiency, MTBF, leader and other categories of product certification testing; adhere to 100% aging testing and 78 quality testing.

III. Intelligent manufacturing

Taking root in the ecological development of Hubei industry, climbing the science and technology park is one of the important measures to build a global intelligent super factory, with a total investment of 1 billion yuan, a total land area of 100mu and a total construction area of 170000 square meters. Among them, the product category covers: whole machine assembly, SMT chip, motherboard graphics card production, LCD display assembly production, integrated machine / notebook assembly. The line design is divided into assembly area, aging area and post-test area, which adopts the combination of modularization and automation, supports RFID, later material batch and standardization, and can be directly imported into automation equipment online, such as automatic lock screw equipment, AOI testing equipment, automatic installation fan equipment, etc., which can meet the flexible production of desktops, all-in-one machines and notebooks. Planning automatic labeling, automatic box sealing, automatic weighing, automatic confluence and sorting and other functions.

[corporate culture]

Mission & Vision: forge a boutique and meet a billion people

Values: have good thoughts and deeds for a long time

Slogan: love technology, love climb

Climbing Technology has always adhered to the corporate values of "good thoughts and long-term actions". In 2018, it led the establishment of a long-term public welfare project-"climbing 01 Public Welfare Plan", and actively implemented corporate social responsibility. At present, the "climbing 01 Public Welfare Project" has covered many areas, such as education, green environmental protection, health care, support for the left-behind elderly and children, and so on.

[marketing activities]

Hold and participate in 1000 + market activities, sponsor a number of e-sports pan-entertainment events at home and abroad, and have reached cooperation with a number of e-sports and entertainment celebrities.

Adhere to user co-creation, comprehensively cross-border development circle with users, connect with users through exhibitions, competitions and other activities, while bringing users product surprises, further through user co-creation, bring users more brand emotional value; in addition, based on user-created product evolution, adhere to user co-creation to constantly break through all circles, so that products usher in an upward breakthrough in the development of the industry.

[corporate Honor]

Tmall Electric City Wind Chase Award

2016 JD.com Best sales Award

2017 JD.com quality Shop of the year Award

2017 Tmall Digital Industry Outstanding Shop of the year

2017 Commonweal Collective Award

2018 High-tech enterprises in Hubei Province

2018 the fifth batch of intellectual property demonstration construction enterprises in Hubei Province

2018 the growth star of small and medium-sized enterprises in Wuhan

2018 Electronic Commerce demonstration Enterprises in Hubei Province in 2018-2019

2018 all-in-one machine annual famous and excellent products

2018 invisible champion nurturing enterprises in pillar industry segments of Hubei Province (2018-2020)

2018 Wuhan Science and Technology "Little Giant" Enterprises

Hubei Internet + Industry contribution Award in 2018

2019 Black Gold Entertainment hardware Award

2019 Hubei Industrial Design Center

2019 "Golden seed" enterprises listed in Wuhan

Top 50 private manufacturing enterprises in Wuhan in 2019

2020 the second batch of digital commerce enterprises of the Ministry of Commerce in 2020-2021

2020 Top 100 Manufacturing Enterprises in Wuhan

2020 2018-2019 Hubei Province abiding by the contract and trustworthy Enterprises

2021 Top 50 private manufacturing enterprises in Wuhan

2021 Top 100 Manufacturing Enterprises in Wuhan

The most popular computer in 2021

2021 the first batch of key online economic enterprises in Wuhan

2021 was selected as "Brand Power Project" of CCTV.

Top 50 private manufacturing enterprises in Wuhan in 2022

2022 the fourth batch of provincial service manufacturing demonstration enterprises in Hubei Province

2022 the second batch of Shangyun benchmark enterprises in Hubei Province

2022 national specialty special new "Little Giant" enterprise

2022 was selected into the fourth demonstration list of service-oriented manufacturing by the Ministry of Industry and Information Technology of China.

[climb in the future]

In the future, with the support of a five-in-one high-tech industrial park with core research and development, intelligent manufacturing, global sales, worry-free service, logistics and distribution, climbing science and technology will accelerate the layout of diversified products and promote the development of intelligent, digital and networked industries. At the same time, we use our own industry influence to promote the local gathering of upstream and downstream industrial chains, so as to promote the formation of Hubei's "core screen end network" industrial cluster pattern, and further expand the leading advantage of accelerated climbing technology in domestic and international markets.

[historical Chronicle]

In 2012, the climbing brand was officially established.

In 2013, when she entered the e-commerce market, Tmall's platform "IPASON climbing the official flagship store" opened a store, with sales of 13 million yuan in the first year.

In 2014, JD.com platform "Wuji computer DIY flagship store" opened, Tmall flagship store sales increased 15 times compared with 2013; at the same time, the sales of many of its stores entered the third category of JD.com and Alibaba; in the same year, a product research institute was established to open the road of independent research and development.

In 2015, it launched a national free door-to-door service; the first-day sales of Singles' Day exceeded 80 million yuan and ranked among the top three in the industry.

In 2016, at the invitation of the government of Huangpi District, Wuhan, the company moved its headquarters to North Hankou; in the same year, Tmall and JD.com stores became industry champions, and many of their stores also became dual-platform benchmarking shops; double 11 set an industry record of 136 million yuan, with a growth rate of more than 200 percent for three consecutive years, climbing 1000 days to achieve a sales breakthrough from 0 yuan to 2 billion yuan; in the same period, self-developed high-performance water-cooled mainframe "UFO" came out.

In 2017, the coverage rate of independent products reached 90%; sales in double 11 days were comparable to those in 2014; and the self-developed all-in-one computer MAVEN was officially launched.

In 2018, the headquarters moved to the climbing Science and Technology Park, No. 1 Qingwu Avenue, Huangpi District, and successively won a series of honors such as invisible champion cultivation enterprise in Hubei Province, e-commerce demonstration enterprise in Hubei Province, and intellectual property demonstration construction enterprise in Hubei Province. DSR exceeds the industry record of 30%; high-performance all-in-one computers lead the market.

In 2019, it is determined to climb into a "technology-driven" brand, climb notebook computer products online, and become a listed backup "golden seed" enterprise and "top 50 private manufacturing enterprises in Wuhan".

In 2020, it won the champion of double platform sales of Tmall and JD.com for five consecutive years; the climbing Science and Technology Park broke ground, with a total investment of 1 billion yuan, with a total land area of 100mu and a total construction area of 170000 square meters; the cumulative sales of products under climbing technology exceeded 5 million units; it was selected as the second batch of digital commerce enterprises of the Ministry of Commerce and the top 100 manufacturing enterprises in Wuhan and won the honor of top 50 private manufacturing enterprises in Wuhan again.

In 2021, he was selected as the "Brand Power Project" of CCTV, won the "Top 50 Private Manufacturing Enterprises in Wuhan" for three consecutive years, was selected as the "Top 100 Manufacturing Enterprises in Wuhan" for two consecutive years, and established integrated circuit and chip design companies. to create a new position of fan entertainment trend "climbing play and creating Carnival".

In 2022, it won the honors of national specialized and specially new "Little Giant" enterprise, Hubei Province listing reserve "Golden seed" enterprise, Hubei Shangyun benchmark enterprise, etc.; "climbing Localization Wisdom classroom Project" was selected as the "New consumption demonstration Project" of the Ministry of Industry and Information Technology; climbing Laboratory passed National CNAS Certification; climbing Science and Technology Park Phase I was completed; Brand Machine product line updated, "Dragon" series product line came out. It has won the first sales in the field of custom computers in the world for seven years in a row.

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