Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizen Xiao Zhan cut the clue delivery! CTOnews.com March 13 news, recently there is news that Apple has begun to develop its own driver chip, first will launch OLED driver chip, is expected to be mass production in 2024. However, the micro-network from the supply chain people learned that this is false news.

According to CTOnews.com, the display driver chip is one of the core chips of the display device, equivalent to the brain of the display screen, integrating resistors, regulators, comparators and power transistors, responsible for controlling the brightness, power, electromagnetic compatibility and other important indicators of the display panel, thus ensuring the uniformity and stability of the display screen.

Apple's self-developed OLED driver chip is conducive to reducing costs and improving the experience. Apple sells about 200 million iPhones a year, and the 2024 iPhone SE series will also feature OLED panels, when Apple's iPhone will fully shift to OLED technology; in addition, Apple plans to launch two OLED versions of the iPad in 2024, and plans an OLED version of the Mac Book Pro. Apple's demand for OLED driver chips is huge, and if Apple uses its own OLED chips instead of OLED driver chips from third-party suppliers, it will save costs and increase profit margins.

At the same time, Apple's self-developed OLED driver chip can also optimize power consumption and function. In recent years, Apple iPhone OLED screens have often experienced problems, such as uneven color on the iPhone 14 Pro screen. If Apple uses its own OLED driver chip, it can embed its own screen algorithm into the OLED driver chip to better adjust and optimize the OLED screen and provide more differentiated features.

However, if Apple really develops its own OLED driver chip, it will have an impact on the business of LX Semicon, Samsung System LSI and other companies, which are currently the main suppliers of Apple OLED driver chips. There have been rumors that Lianyong may join Apple OLED driver chip supply chain in 2024.

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