Shulou(Shulou.com)11/24 Report--

CTOnews.com March 13 news, Bluetooth Technology Alliance (Bluetooth SIG) recently released a new wireless standard for electronic shelf tags (Electronic Shelf Label, referred to as ESL)-"Bluetooth Core Specification version 5.4". The current wireless communication private protocol technical barriers of ESL system manufacturers may be broken, and this standardization will promote more ESL chip and machine suppliers to enter. At the same time, the system compatibility between different manufacturers is enhanced, and the cost is further reduced. EPaper Insight predicts that the global market for ESL modules will grow to about $3 billion by 2025 (CTOnews.com Note: currently about 20.82 billion yuan).

Electronic price tag is also called electronic price tag or electronic shelf label (Electronic Shelf Label, referred to as ESL). Electronic shelf label solution helps physical stores to achieve digital management, without manual work, automatically change the preset price at the right time, and achieve seamless all-channel chain unified management.

At present, the electronic price tag is mainly divided into two categories: LCD electronic price tag and electronic paper price tag. Among them, the electronic paper price tag category has the characteristics of static display without power consumption and does not need additional wiring construction. Take the 2.13-inch electronic price tag as an example, it only needs two button batteries with a service life of more than 5 years. Because of its smart connection, energy saving and environmental protection, it has been widely used in the retail industry and has become the preferred solution for retailers' digital transformation.

Electronic price tag system is composed of electronic price tag terminal, base station and cloud platform, which is a typical IoT Internet of things architecture. The base station is the core control hub device of the electronic price tag system, and the cloud is interconnected with the electronic price tag through the base station. Due to the highest comprehensive price ratio of 2.4GHz and Bluetooth private protocol, it is the most widely used in China's electronic price tag market. At present, all ESL manufacturers adopt customized private protocols, which brings retailers some problems such as high cost of multi-system integration and less choice of suppliers, which poses a potential obstacle to promoting the global popularity of ESL.

In 2023, the Bluetooth Technology Alliance (Bluetooth SIG), an industry association responsible for the development of Bluetooth technology, released a new wireless standard for the Electronic Shelf tag (Electronic Shelf Label,ESL) market.

The Global Bluetooth Association released Bluetooth version 5.4 to verify the certainty of the electronic price tag industry from the side. The standardization promotes the system compatibility between different ESL manufacturers and the optimization of the whole machine cost, which brings more confidence to the manufacturers in the ESL ecology, and will promote more manufacturers to speed up their entry.

Figure: 2019-2025 global e-paper smart new retail module market scale development trend, source: ePaper Insight new wireless standard release will accelerate the market size of ESL. At present, the large-scale electronic price tag system solution providers are mainly France SES, China Hanshow Hanshuo, Sweden Picer, South Korea Solum and so on. Chinese mainland region's ZKONG intelligent control network, Yunli Wouli, Walian Electronics and Yashi and other companies are also actively expanding their share, a number of domestic power-based ESL module factories also said that they will actively layout the e-paper ESL market.

EPaper Insight research believes that, combined with the current dual-carbon strategic background and Bluetooth agreement and other related positive, ESL market will maintain the growth trend, ESL ecology will usher in a new round of entry and reshuffle opportunities, ESL module market size is expected to increase to about $3 billion in 2025 (CTOnews.com Note: currently about 20.82 billion yuan).

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