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Rovio responded to the removal of the original Angry Birds: paid downloads affect new players, renamed or re-launched

2025-01-16 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizens Xiao Zhan cut, goodfull clue delivery! CTOnews.com, March 11 / PRNewswire-Asianet /-- Angry Birds developer Rovio announced in February that the original Angry Birds (Rovio Classics: Angry Birds) game has been removed from Google's Play Store since February 23, while renaming the game in Apple's App Store to "Red's First Flight."

In response, Ben Mattes, head of Rovio strategy, responded to foreign media Axios that this move was misunderstood by netizens and was not taken off the shelves in order to get everyone to play with the new work.

Ben Mattes said that because the original Angry Birds was so popular (CTOnews.com Note: priced at $0.99, no in-house purchase), it was at the top of the search list, and the first thing players saw when searching for the game was a paid version of 99 cents, which made them neither want to buy nor download other free versions.

▲ Apple App Store ranking No. 1 in the puzzle category Rovio has tried many ways to solve this problem for nearly a year, so he had to make a radical decision to rename the original Angry Birds to "Red's First Flight" and remove the word "Angry Birds" from the game's metadata to see if it could lower the search ranking.

Ben Mattes said that if the iOS version of the renaming test is successful, then the game may be re-launched as a "Red's First Flight" on Google Play Store.

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