Shulou(Shulou.com)11/24 Report--

A world-leading search engine giant, which has been holding ChatGPT-like technology for two years, has been ahead of Microsoft and OpenAI step by step, and is gradually losing the territory it used to dominate. The story of Google is worth thinking about.

Recently, Microsoft has had a lot of good news.

Yesterday, Microsoft Germany CTO revealed at the event that GPT-4 will be released next week and will provide a multimodal model.

There is no doubt that Microsoft is going to make a big one-- GPT-4 will move to multi-mode, and Kosmos-1 will also be multi-modal. Visual ChatGPT, proposed by Microsoft Institute of Asian Studies on March 8, also integrates the basic visual model into ChatGPT.

In other ways, Microsoft announced today that ChatGPT is officially integrated into Azure.

In addition, just yesterday, Bing had more than 100 million daily active users for the first time in history.

There is no doubt that this is entirely due to ChatGPT. After being integrated into ChatGPT, Bing is unstoppable. And Google's search engine market is being nibbled away by this terrible rival.

After Microsoft announced the integration of ChatGPT into Bing on February 8th, Google's usage fell badly, and Microsoft's ambitions didn't stop there. It wanted not only to shake up the Google search engine market, but also to integrate ChatGPT into all software ecosystems and build an office software empire.

The road that Google could take two years ago was taken in advance by Microsoft, and now Google can only accept the status quo-it has been beaten all over the ground by Microsoft and lost all its territory.

On social networks, netizens have left messages: RIP Google.

GPT-4 will be released next week, and Google has been stunned by the latest serial punch from multimodal Microsoft.

On March 9, Microsoft CTO Andreas Braun in Germany said at an event called "AI in Focus-Digital Kickoff": GPT-4, will be released next week!

Sure enough, the efficiency of OpenAI will not be disappointing.

Although much of the technical information remains secret, a key detail has been revealed: GPT-4 will be multimodal.

A multimodal language model, what does that mean?

Andreas Braun, technical director of Microsoft Germany, said, "with GPT-4,AI, it is possible to generate text, images and even video." "previous versions of ChatGPT can only generate text. "

Another powerful feature of GPT-4 as a multimodal language is that it can manage data input and output in different languages.

For example, you can ask for ChatGPT in Spanish, and the resulting text is in English. Obviously, this novelty will also be of great help to translation tools.

Braun describes GPT-4 as a game changer in the field of artificial intelligence, which will take it a step further towards the goal of human interpretation.

Obviously, netizens are looking forward to the release of GPT-4.

Some netizens also made a comparison of GPT-4 and GPT-3 parameters.

Sam Altman, founder of OpenAI, has previously said that GPT-4 will still be in plain text mode, and the training parameters will not be much higher than GPT-3, because the focus of research and development will be on how to improve the ability to use existing data.

The New York Times has speculated that the chat feature added by Microsoft Bing is likely to be driven by GPT-4.

In an internal interview with OpenAI, it was mentioned that OpenAI now uses half of Microsoft's computing power, 28,000 A100s. In 2022, it spent $400 million to $500 million, and is expected to lose more than $2 billion this year.

It is also mentioned that a large increase in underlying computing power is very important in scenarios where there are privacy restrictions and other scenarios where OpenAI API cannot be used.

It is also worth waiting to see whether the new generation of GPT can help OpenAI save money.

Of course, some people are worried about whether the rapid development of AI will open the end of mankind.

But people at Microsoft reiterate that the impact of ChatGPT on people's daily lives is similar to that of iPhone more than a decade ago.

The company led by Satya Nadella also made it clear that GPT-4 is not here to take jobs, but to help people simplify their work and improve their quality.

High-profile official Xuan: Bing's daily active users exceeded 100 million for the first time, and on March 8, the number of daily active users of ChatGPT Bing exceeded 100 million for the first time in history, exactly a month after its launch on February 8.

In the past, when there was ChatGPT, the number of monthly active users exceeded 100 million, but now there are more than 100 million daily active users when there is a ChatGPT version. Microsoft is really constantly creating miracles.

Today, users of the preview version of 1Compact 3 are using the ChatGPT version of Bing every day, and users have chatted with Bing 45 million times since its launch.

Https://blogs.bing.com/ search / march_2023 / The-New-Bing-and-Edge-% E2%80%93-Momentum-from-Our-First-Month/ although Bing's market share is much lower than Google's, Microsoft is very satisfied with this growth after years of weakness.

Vice President Yusef Mehdi said in the latest blog post: "We are pleased to share with you that after several years of steady development, coupled with the little boost of more than 1 million new Bing Preview users, our daily active users of Bing have exceeded 100 million. "

In addition, Bing's number of daily active users on mobile has increased sixfold with the launch of new apps.

By the way, Microsoft has once again relaxed the chat limit for Bing in ChatGPT-120 conversations of 10 sentences per round per day.

A few weeks ago, Microsoft made plans to further increase revenue in the digital advertising market worth about $500 billion.

Philippe Ockenden, vice president of finance at Microsoft, said on a conference call with analysts last month: "for every point increase in search advertising market share, our advertising business has a $2 billion revenue opportunity. "

Microsoft's advertising revenue has grown to $18 billion in the past 12 months, compared with $10 billion in the previous fiscal year.

Much of this achievement is due to Bing, but Microsoft still has a long way to go to get close to Google's advertising revenue of more than $200 billion in 2022.

But for Microsoft, this is the best opportunity to grab market share and snatch food from Google.

ChatGPT officially joined Azure OpenAI, as well as GPT-3.5, Dall-E 2 in addition to search engines, ChatGPT was quickly integrated into the cloud platform Azure by Microsoft.

In mid-January this year, Nadella predicted that Microsoft would soon be integrated into ChatGPT in Azure.

Microsoft is a man of its word, and it was officially completed in less than two months.

On March 9, North American time, Microsoft announced on its official blog that ChatGPT has been officially integrated into the Azure Open AI service, which is now a preview version.

(experience address: https://azure.microsoft.com/ en-in / products / cognitive-services / openai-service/)

This means that both corporate and individual developers can now use Azure OpenAI services to use state-of-the-art AI models, including Dall-E 2, GPT-3.5, Codex, and so on.

For example, GitHub Copilot can help developers generate code automatically through the Codex model in Azure OpenAI services.

With Co-pilot in Power Platform, users can write Power Fx commands and even automate the process

Microsoft Teams Premium has created an "intelligent review" function through the GPT-3.5 model, which can automatically generate meeting minutes, notes, real-time translation and so on.

Microsoft Viva Sales improves the sales efficiency through the GPT-3.5 model, which can automatically generate email content, personalized sales copy and so on.

Azure OpenAI Studio's codeless development model allows enterprises and developers to quickly develop smart applications and solutions.

In the design software, Azure OpenAI uses the DALL E 2 model. If you constantly define your requirements in the prompt bar, the software will generate images that more and more meet the requirements of users.

In fact, a few days ago, Microsoft announced the integration of low-code application platform Power Platform into ChatGPT, so that developers can create applications with the least amount of code. Link

With the ChatGPT preview version of Azure OpenAI service, enterprises and developers can directly integrate its functions into application products, customize their own ChatGPT, provide personalized customer service, generate personalized marketing copy, and establish an enterprise-level intelligent knowledge base search engine.

Technology companies can quickly connect robots to different products, support knowledge bases and FAQs, and support customers without writing any code

Microsoft's office software empire is about to take shape.

Google buried itself, in fact, Google is not without such an opportunity.

According to the Wall Street Journal, a few years ago, two former Google engineers announced to the public that ChatGPT was like a chat robot, but was directly killed.

The reason is simple. It's not safe.

It can be said that Google executives have buried their future cautiously.

In 2018, Google research engineer Daniel De Freitas began working on an artificial intelligence sub-project with the goal of creating a conversation chat robot that mimics the way humans talk.

Noam Shazeer, a software engineer in Google's artificial intelligence research division, later joined the project.

At the time, the chat robot built by De Freitas and Shazeer was called "Meena" and was later renamed to what is now LaMDA.

Meena can debate philosophically, talk freely about TV shows, and make puns. At the time, they believed that Meena could fundamentally change the way people search the Internet.

They have repeatedly tried to make chatbots public, add chat features to Google Assistant, and present demonstrations to the public.

Unfortunately, Google executives said that the chat robot did not comply with its AI security and fairness standards, and the plan to launch the chat robot was deadlocked.

De Freitas and Shazeer were disappointed by the executives' reaction. So they left Google at the end of 2021 to start their own company, although Google CEO Pichai personally asked them to stay and work on chatbots.

The company they founded is called Character.Ai and has since released a chat robot that can play characters such as Elon Musk or Nintendo's Mario.

Shazeer said in an interview last month that this caused some sensation within Google. But in the end, we decided that, as a start-up, we might have more luck to launch products.

Google's cautious approach to artificial intelligence is nothing new. The company has been blocking its artificial intelligence work since 2012.

In 2012, Google hired computer scientist Ray Kurzweil to study its language processing model. About a year later, Google acquired DeepMind, a British artificial intelligence company that aims to create general artificial intelligence.

However, scholars and technical experts have delayed the use of the technology because of moral concerns about large-scale surveillance, and Google has promised to limit its use of artificial intelligence.

In 2018, Google announced the termination of its program to use its artificial intelligence technology in military weapons due to strong opposition from employees.

Although Google's Bard chat robot made a factual mistake in its first public demonstration last month, Google's share price plummeted.

But Google's artificial intelligence program may now finally see light.

John Hennessy, chairman of Alphabet, believes that Google's chatbot is not really ready for the product. CEO Pichai requires all Google employees to spend two to four hours to help test the product in preparation for the release.

Pichai wrote to Google employees in a memo in February:

I know it's uncomfortably exciting at this moment, and it's to be expected. The underlying technology is developing rapidly and has great potential. The most important thing we can do now is to focus on building a great product and developing it responsibly.

In 17 years, Google proposed Transformer, which laid the foundation for the prosperity of today's big language model. however, Google itself has failed to grasp the lifeblood of the times, and the search engine and office software market, which it has dominated for many years, is now about to be stolen by Microsoft.

How can a giant who is too cautious be defeated by an aggressive and innovative opponent?

This story is worthy of our deep consideration.

Reference:

Https://www.theverge.com/2023/3/9/23631912/microsoft-bing-100-million-daily-active-users-milestone

Https://www.gearrice.com/update/gpt-4-will-arrive-next-week-and-will-be-multimodal/

Https://www.businessinsider.com/google-ai-chatbot-chatgpt-years-ago-execs-shut-down-report-2023-3

This article comes from the official account of Wechat: Xin Zhiyuan (ID:AI_era)

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