Shulou(Shulou.com)11/24 Report--

CTOnews.com news on March 9, according to RUNTO's latest "China Smart Box online Retail Market monthly tracking (China Smart TV Box Online Retail Market Monthly Tracker)" report: in January 2023, the number of online retail sales of smart boxes in China was 255000, down 27.8% from the same period last year and an increase of 47.3% over the previous month. Retail sales were 50 million yuan, down 27.2% from the same period last year, up 40.1% from a month earlier, and the average online transaction price was 212 yuan.

On the eve of the Spring Festival, the topic of iqiyi App restrictions on screen definition sparked a heated discussion, and the content-side restrictions undoubtedly made things worse for smart boxes in recession, with online sales falling nearly 30% from a year earlier. However, the "New year goods" attribute of the smart box during the Spring Festival has prompted its volume to increase month-on-month, with sales increasing by nearly 50%.

The monthly retail volume of China's smart box online market from 2022 to 2023, in 10,000 units, shows that in January, the smart box online market TOP4 brands are Tencent, Xiaomi, Semini and Tmall Magic Box, and the CR4 reached 68.2%, up 12.2% from the same period last year and 7.4% from the previous month.

Tencent continued to take the top spot, with a market share of 24.9%, up 8.8% and 6.1% respectively over the same period last year and last month. Among them, the aurora 5SE topped the list of best-selling models of the month. (CTOnews.com Note: Tencent Aurora box 5SE is designed in penguin shape, carries 64-bit A53 CPU, and supports 4k / 60Hz UHD output.)

Xiaomi ranked second, with a market share of 16.9%, up 2.1 percentage points from last month. Xiaomi has a huge advantage in the price range of 200 yuan to 499 yuan, more than doubling its lead in the second place with a market of 43.4%.

Semini rose to the top three, with a market share of 13.6%; Tmall Magic Box ranked fourth, with a market share of 12.9%, up 1.1% from the same period last year; and Dangbei's market share was 8.6%. It performed well in the middle and high-end price range of more than 300. occupy more than 40% of the market, ranking first.

January 2023 China Smart Box online market sales TOP brand, unit:%

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