Shulou(Shulou.com)11/24 Report--

On March 8, Tencent Public Welfare, together with the China Women's Development Foundation and QQ Browser, launched the "Little Safflower Day of caring for Women's Health". With the theme of "guarding her Health and blooming her Dream", the project focuses on women's health issues and provides women with community support, health service support, mental health support, employability support and family care support. at the same time, it calls for more loving forces to devote themselves to women's public welfare.

The public welfare meets the live broadcast and brings together the power of "seeing"

"seeing" them is the first step in helping women's public welfare cause. At 12:30 on March 8, Tencent Commonweal "saw them" Love Live started on Tencent Commonweal Love tabloid Video account and QQ Browser Video account, with artist Xuan Lu serving as Little Safflower Public Service Assistant Officer. Live streaming approaches the real world of struggling women through stories from the perspective of the recipients.

The live broadcast shares the story behind the recipients with live interviews or joint broadcasting: Yang Zhengmei, a Miao mother, was in labor when she was in childbirth, and at a very critical moment, it was the "Mother's Health Express" public welfare project that provided medical services for women and children to get her out of danger; with the help of the "Genius Mother Program", Yang Chengmei of Guizhou led women in the mountains to create value and income by their own skills. Ju Xiuqin, a patient with myasthenia gravis, has not only overcome many difficulties, but also helped more women like her regain the hope of life with the help of the charity organization "helping powerless Women to live a powerful Life".

This is not the first time that Tencent has conducted a public welfare live broadcast. Prior to this, Tencent Public Welfare and QQ Browser jointly launched a public welfare live broadcast of "Love returns distant Letters". In the way of letters from recipients, they shared the stories behind them and watched a total of 1 million people. let more donors see the changes that have taken place in the recipients, and continue love and goodwill. Last year, the total number of live broadcasts of the six live shows of "giving tricks to grandparents" exceeded 8 million, which played an important role in fund-raising for public welfare projects.

Tencent public welfare live broadcast in various forms is bringing new possibilities to philanthropy. The live broadcast has a unique advantage in helping the public understand the value, progress and results of public welfare projects, building an "Internet bridge" for donors and recipients.

In recent years, with the help of the innovation of Internet technology, the public welfare undertakings of the Internet in China have made considerable progress, and the concept of "public welfare for everyone" and the corresponding basic supporting facilities are constantly deepening. Tencent public welfare multi-scene, multi-theme public welfare live broadcast, not only let "everyone can public welfare" concept deeply rooted in the hearts of the people, but also greatly improve the efficiency and fairness of public welfare undertakings.

"search + commonweal", open the super entrance to the Internet

During the March 8th International Working Women's Day period, you can enter the search public welfare area by opening the QQ Browser search keyword "care for women". You can not only quickly enter the special page to participate in answering questions, but also get a complete strategy for women's health and inquire about health guidelines for common diseases of women. take care of every "her".

"caring for Women's Health Little Safflower Day" invited a number of artists such as Chen Yanxi, Deng Yaping and Huang Xiaolei to act as Little Safflower Love delivery officers. If they answer questions with the artists, they can get Little Safflower for free to support women's public welfare. In addition, small safflower can also be obtained by donating steps, and the strength of public welfare can be gathered by walking.

As a search platform and tool with full scene and large traffic, QQ Browser has played an important role in the field of public welfare. The combination of "search and public welfare" has opened the super entrance to the Internet for public welfare. Tencent Public Welfare works closely with QQ Browser and has successively landed many public welfare projects such as "warm and widowed elderly", "Special Care Program for rare Diseases" and so on.

QQ Browser related person in charge said, "QQ Browser originated from the search, but not just search." In the mobile Internet era, QQ Browser's unique content and service advantages also provide users with a new point of value. Relying on QQ Browser's advantages of large traffic and multi-scenes, while caring for Women's Health Little Safflower Day has been strongly exposed, its high-quality content and question and answer services have also been highly recognized by users, and the combination of 'search and public welfare' has brought more possibilities for public welfare projects. "

Since 2022, Tencent commonweal has opened a different theme "Little Safflower Day" every month. The "Spring Festival Little Safflower Day" held in January 2023 and the "Care for rare Diseases Group Little Safflower Day" held in February respectively focused on the dream feedback of safflower dreams and rare disease groups, while this "Care for Women's Health Little Safflower Day" is based on women's health. help special women groups and high-quality women public welfare organizations to be "seen" by more people.

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