Shulou(Shulou.com)11/24 Report--

March 2023, Shanghai Oriental Sports Center.

After the successful conclusion of the domestic press conference of Glory Magic 5 series, Ms. Fang Fei, president of Glory Product Line, who has not been seen for a long time, accepted an exclusive interview with CTOnews.com to describe the persistence, trade-offs and breakthroughs behind the polishing of Glory Magic 5 products.

At the scene of the exclusive interview, it is clear that Ms. Fang Fei is confident, proud and sober about Magic 5 series products and technologies. The glory of the third year of independence, in the 18-month development of the Magic 5 series, also shows the glory of technical self-confidence and accumulated strength.

After a year and a half of polishing, the Glory Magic5 series made the team proud to launch the Glory Magic5 series at the MWC 2023 conference after a long absence of three years, launching a call to charge into the global high-end mobile phone market. This product not only won a number of MWC BEST awards, but also once became the focus of media attention at home and abroad.

At the press conference of the Bank of China on March 6, Glory not only announced the price of the Magic5 series, but also revealed the previously preheated "Qinghai Lake battery" technology, which greatly broke through the bottleneck of the battery capacity of flagship mobile phones. Hard-core technologies such as Glory self-developed RF enhancement chip C1 and Hawkeye snap also appeared at the same time.

According to Fang Fei, Glory Magic5 series was officially launched in August 2021. From the official launch of the project to polishing, Glory Magic5 series has taken one and a half years of research and development, which is also the longest product.

Glory Magic5 series is the glory ability and technology polished to a certain stage, burst out of a product, it also reflects the glory to do the true level of the product.

In the interview, Fang Fei reiterated that after Glory became independent from Huawei, it did not take a single drawing, no P and Mate content, and did start all over again from scratch, rebuilding its own ability and consumers' understanding of Glory.

In Fang Fei's view, the core of glory is to reshape the Magic series, reshape the product, reshape the experience, and reshape the brand. The Honor Magic5 series is also highly expected by the Honor team. Fang Fei said that the past year or two has been very hard, not only physically, but also in the heart. The release of Glory Magic5 series makes Glory products and R & D partners feel "elated".

Behind the arrogance is Fang Fei and his team's confidence in products and technology.

"judging from the current experience, we have achieved a differentiated experience that others cannot do, and I think we will be the leaders in this part." Fang Fei believes that the entire development of the smartphone industry now still needs the future leader to lead you to find new directions and ideas, and Glory is willing to be this leader.

To be an industry leader and make other people's different products in Honor Magic5 Pro and Zhi Zhen Edition, Glory Industry launched the "Qinghai Lake Battery" technology, through extreme innovation, honor solved many problems in the commercial application of silicon negative battery, but also achieved an amazing 5450mAh of batteries, far exceeding the level of the industry's flagship machine. Not only that, thanks to the "Qinghai Lake Battery" technology and the innovation of miniaturized components, Glory has made the thickness of the fuselage less than 8mm, and it has become the only flagship mobile phone in the industry with a thickness below 8mm and a battery capacity of more than 5000mAh.

The global debut of "Qinghai Lake Battery" technology is undoubtedly worthy of honor and pride of the team.

In Fang Fei's view, Glory should make products that are different from others and achieve a level that others cannot do. For example, in terms of battery safety, Fang Fei stressed that Glory is the best battery protection among all manufacturers.

"you can make a state that no one else can," says Fang Fei. On the one hand, this advantage is a breakthrough in glorious battery technology, and on the other hand, it is a breakthrough in the optimization of the entire battery system.

With regard to fast charging, Fang Fei also has his own views. The core point of glory is to make ultra-thin and long-lasting products. In this kind of thinking, it is necessary to make the long board long enough, which is also the direction of glorious future efforts. "Qinghai Lake Battery" is a step forward towards a more extreme light, thin and long life direction in the future.

Self-developed RF enhancement chip C1 is also a bright spot of Glory Magic5 series. As the industry's first RF enhancement chip, C1 is carried by Glory Magic5 Pro and Zhicheng Edition, through a new optimized tuning algorithm, Glory realizes the comprehensive optimization of a number of traditional signal weak scenarios. For example, elevator signals quickly return to the network, basement, basement and other weak signal scenes, glory brings users a better 5G signal experience.

Communication is a very complex system, and it is extremely difficult behind the glory to achieve experience transcendence. In an interview, Fang Fei said that after running all over the country to build the map, other manufacturers may not be able to do so, which is our advantage. In order to reflect their signal differentiation, glory will not let go even extreme scenes such as "sea fishing". "for example, when sea fishing people do not have a signal 20 kilometers away from the coast, can we solve these problems? the verification process is that our own experts are on board, including mountain climbing, and there will be interference in the signal, which must be tested, debugged and solved in the actual scene. Finally realize the transcendence of experience. "

Two-wheel drive, every selling point idea comes from users in the interview, Fang Fei once again mentioned the innovative concept of glorious two-wheel drive. The first wheel of two-wheel drive is to understand the consumer, understand the trend, understand the ultimate goal of the experience, and the other wheel is continuous innovation.

"you want to do what the value of this technology is to serve, what consumer value is the most important, and what kind of experience result will be achieved in the end, this method has been guiding us." Fang Fei said.

"our team is different from others. We have a great sense of mission and pursuit. In fact, after so much experience, we still want to do one thing in the end. We hope to do a good job of the Glory brand and the real flagship machine. This is the core energy that drives us. We want to do different things, we have a few words: unite as one, pursue the extreme, challenge innovation. With the guidance of innovation, we constantly pursue the ultimate technology and experience, and the ultimate products. "

The Hawkeye camera made by Glory Magic5 series can well explain the innovative concept of two-wheel drive. "Snapshot" is a point that many mobile phone manufacturers are easy to ignore in terms of images, but consumers are very high-frequency scenes in their daily shooting.

Therefore, based on this urgent consumer demand, Glory Magic5 series has created a brand-new Glory Hawkeye camera system, based on AI automatic capture technology, Glory Magic5 series solves the drag of consumers snapping scenes and the pain points of missing wonderful moments, and can easily capture those fleeting moments.

Fang Fei explained that the idea of each selling point comes from the user, and finally the closed loop to the user, including how to use it after the release, user feedback, user utilization, to the final closed loop, are all from the insight of the consumer.

In order to land this capability, it also needs strong technical research and development support. In the interview, Fang Fei said, "the cache interval of Hawkeye capture is 1.5 seconds, and the original cache is only 300ms. In fact, it requires a very high amount of data. It is an extreme challenge for us and CPU manufacturers to mobilize its computing cache resources, and we need to work with chip manufacturers to break through."

With regard to the crazy attack on the "outsole" and high pixel of the flagship machine, Fang Fei believes that it may enter a misunderstanding, that is, the pursuit of the parameter itself. "for different people, perception is different, for the middle and low-end people, it is mainly used for parameter comparison, but the perception of internal experience is not so subtle."

Fang Fei believes that the core of making a high-end product is how you combine parameters, technology and final experience into the best results. The image is a comprehensive technology, computational photography is very complex, not just a large bottom can be presented, it includes optical system, module system, from computational optics to computational photography.

In the interview, Fang Fei said that the process of trade-off is our handling of the product, which is ultimately evaluated by the overall satisfaction of sales and consumers.

Glory Magic5 series is just a post station on the way to climb. For Glory Magic5 series, Fang Fei feels that he has made a "feeling of wanting to do" and has reached a relatively good state, but it is not the most satisfactory.

"We have now climbed the most difficult hurdle, but it does not mean that it is the most difficult thing to come. If we want to challenge something more difficult, we may set something different from others. We don't think we are doing the best job."

Because of the deep understanding, Fang Fei also keeps a clear understanding of the products and technology.

Fang Fei compared the Glory Magic5 series to an intermediate station on the climbing road. "through the Magic5 series, we have achieved a relatively smooth state in all aspects of my basic abilities, team understanding, running-in, and so on, and have reached a state where we can go higher."

Fang Fei also answered the question of whether the Glory Magic series will come up with a major video series. Fang Fei said that polishing a product is very painstaking, do too much, do not change the soup, it is of little significance. Magic's straight board series not only carries the image, but also carries the pursuit of science and technology, carries the pursuit of business, is the glorious flagship of business technology and image.

"We think that at this point, if a straight board is against the folding screen, you have to be good enough, and it's really hard to be a partial student."

Then on this topic, Fang Fei also talked about the current straight board market. From the point of view of the industry, the release of the Glory Magic5 series confirmed that the straight board market still has a very broad space for development. Fang Fei said that it depends on who does it and how to do it. " Mobile phones have been out for so many years, why we can continue to evolve, we continue to have new things, we still have to dare to innovate, or we will still produce something completely different. I think we have been doing it for more than 20 years. We have been changing every year since Android 2008. "

The release of Glory Magic5 series proves the technical precipitation of Honor in many dimensions, such as battery life, communication technology, image, display and performance, and also proves to the industry that glory "emerges from the blue and beats the blue".

As one of the few truly breakthrough products in the smartphone market, Glory Magic5 series has a deeper understanding of users' needs, as well as forward-looking technology layouts such as "Qinghai Lake Battery", "self-developed RF Enhancement Chip" and "Hawkeye camera", opening an era of glory belonging to Magic.

This is the glory of defining yourself as an "entrepreneur", the accumulated rise in the pursuit of "technological idealism" as a long-term track, and the glory that follows will certainly bring greater surprises to the industry. As Fang Fei said in an interview, "We are full of confidence in the flagship machine, not only the straight board, but also the folding screen. With the foundation of these capabilities and long-term thinking, we will go very far."

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