Shulou(Shulou.com)11/24 Report--

On March 7, one plus held a new product launch and launched its third "very ungentle" product in 2023-- one plus Ace 2V. According to Li Jie, president of one plus China, V stands for win, represents victory, and represents a change of landscape. One plus Ace 2V will bring textured design, performance, game experience and quality service that subvert industry practices.

The new one plus Ace 2V is equipped with Tianji 9000 flagship processor, the highest 16GB LPDDR5X super-large memory, and the flagship memory gene recombination technology. The number of active members in the background has reached 44, and it has been certified as fluent in South Germany and is still smooth for four years.

In appearance, one plus Ace2V "completely eliminated plastic bracket", with 1.46mm extreme ultra-narrow edge, visually close to four sides of equal width; "elimination of cheap back cover process", providing silk glass process black rock color matching and cyan glaze glass process blue glaze color matching, the former delicate frosted fingerprint, the latter jade texture feel warm and moist. The edge uses 2.8D micro-arc glass, the edge of the phone is "straight" rather than "cut", the vision is clean and comfortable to hold; the lens area is continuous curved glass, the transition between the back cover and the camera is more natural, a stronger sense of integration. At the same time, one plus the iconic design "three-stage switch" is not absent, one-click switch mute / vibration / ring.

For the price issue that consumers are most concerned about, one plus Ace 2V completely eliminated the configuration such as 8+128GB, and took 12GB+256GB as the starting standard configuration, with a price of 2299 yuan.

As described in the poem "Don't walk gently into that Night" by Dylan Thomas, one plus Ace 2V also entered the arena "ungently", subverting the hidden rules of the industry that are "used to" by the same level of mobile phones, really bringing great tactile experience and performance to consumers. In view of some thoughts on the new product of one plus Ace 2V, CTOnews.com interviewed Li Jie, president of one plus China after the press conference. Li Jie explained to us a lot of thoughts on one plus Ace 2V and the future trend of one plus brand.

From the point of view of the layout of one plus products, one plus 11, one plus Ace 2 and one plus Ace 2V were launched in the first quarter of this year. These three products are anchored in three core price ranges of 4000-5000 yuan, 3000-4000 yuan and 2000-3000 yuan respectively. There are very competitive products in these three price ranges. One plus 11 digital series is the performance flagship of one plus. One plus Ace 2 is the main product of the Ace series, which is mainly positioned to "popularize the flagship experience", while one plus Ace 2V also hopes to "popularize the flagship experience to the end".

One plus Ace 2V this product, before the release of a lot of public opinion, for its design and hardware configuration has a very high evaluation, glass back cover, extreme performance, uncompromising 8+128GB, these let us see the strength of one plus Ace 2V products. Of course, this kind of design not only puts great pressure on the cost, but also brings a lot of touch to other products in the industry. In this price range, many other types of products are still sticking to the storage portfolio of 8+128GB, but as soon as they are added, they will directly upgrade the entry-level storage portfolio to 12GB+256GB, which will undoubtedly bring great shock to the industry. The reason for this consideration is that one plus hopes that consumers can have a more lasting and good experience, and be in line with the current trend and focus on a good experience, Li Jie said. "Today's one plus Ace 2V, if we think that the memory of 8GB is enough or people who pursue performance can accept it, we can also do things like 1999 8x88. behind we give up this practice is more the idea of our complete product. Including the whole understanding of the trend and future of the user market, we think that at this stage, users still tend to buy better products, whether they have more memory or lower latency, and such products can last a little longer. more in line with the trend of current consumption. "

After the anniversary celebration in December 2022, one plus continues this concept, from one plus 11 to later one plus Ace 2 and one plus Ace 2V products, we see that one Canada insists on investing more capital in technology research and development, which in turn promotes a better experience. " Through the sales and reputation achieved by one plus 11, including one plus Ace 2, which greatly exceeded internal expectations, we firmly believe that some of our current decisions on long-term technology investment, product success, and product strength are in the right direction, and we firmly believe that future market competition will belong to manufacturers who really have a leading edge in products, so we will firmly adhere to these strategies. " Li Jie said.

Talking about the investment direction of future products, Li Jie first analyzed the current situation of mobile phone products. Now the overall mobile phone category in the industry has entered the cycle of the latter part of the industry. Under this cycle, there is a feature: low-frequency purchase, high-frequency use. In this case, mobile phones cover the needs of many scenarios, which will lead to higher and higher requirements for users to be picky about the experience, including changing phones, or to stimulate consumers to buy things in many ways. Therefore, in the judgment of future products, one plus will mainly carry out the future product direction layout through the tool properties of the mobile phone and the core scene of the mobile phone.

Li Jie said, "in the future, in terms of performance, games including texture design, you will see more and more products like one plus 11, one plus Ace 2, one plus Ace 2V, each of which will have a unique technology or cool techs, which will really bring about some changes in experience. this thing is the core logic of our next R & D investment and product investment. I also believe that every generation of products in the future will have some low-level technology that will bring about changes in experience, so it must integrate the capabilities of software, hardware and even the cloud to create differentiation of experience. some of these capabilities really need to be opened from the bottom of the technology, and it is difficult to do it from the perspective of hardware, which is where we think the future direction and our core competitiveness lie. Our core strategy. "

At present, some manufacturers in the mobile phone industry adopt machine-sea tactics, but one plus will not engage in such machine-sea tactics. Li Jie stressed, "We insist on making high-quality products and insisting that the products we produce are the best products in that price range. This strategy will not change. We hope to provide users with the best products in each gear within our ability. This is our core product idea at the bottom. We don't play computer games. "

At the end of the interview, Li Jie also said earnestly that Yijia will stick to its own path, make corresponding choices in this place, and come up with a better experience. " In essence, it is a good thing for the industry, we all want to provide users with a better experience, but everyone's understanding or want to provide a good experience of the differentiation point is some different. According to this line of thinking in the future, I believe it is necessary to further open the bottom of the technology in many aspects, such as the touch that we are talking about, which may not have been rolled up before, and we will not just change it for one generation in the future. We will continue to make corresponding investment and research and development in this area, and the experience in this area will become better and better. "

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