Shulou(Shulou.com)11/24 Report--

CTOnews.com March 8, according to the latest report released by market research firm Canalys, the global intelligent personal audio market shipped 112.1 million units in the fourth quarter of 2022, a year-on-year decline of as much as 26%. Among them, shipments of TWS headphones are down 23%. Wireless Earphones shipments are down 36%. Wireless Headphones shipments are down 25%.

TWS headphones are the main driver of the global smart personal audio market, with shipments of 79.5 million units in the fourth quarter of 2022, down 23% from a year earlier. CTOnews.com has been reported in detail in the previous article, and interested users can click on the relevant link at the end of the article and jump to read it.

Canalys said that the top five TWS manufacturers, with the exception of OPPO, have suffered different declines. Although Apple suffered a 30 per cent decline, mainly due to a large shipping base that delayed the release of new headphones in the fourth quarter of last year, it still relied on the strong performance of its AirPods Pro II to help Apple maintain its first market share this year.

Samsung (including Harman subsidiaries) is still in second place, but its shipments are down 24%. Despite the launch of the new Galaxy Buds2 Pro last quarter, shipments are still dominated by Galaxy Buds2.

Xiaomi ranked third, down 49 per cent from a year earlier. After streamlining its product line, Xiaomi is now focused on strengthening the middle and low end of the market through the red rice series, while its Xiaomi series has not yet been rolled out.

BoAt, a local manufacturer, ranks fourth with a market share of 4 per cent, but its growth rate fell by 15 per cent year-on-year for the first time, reflecting the current peak of demand in the Indian market.

OPPO (including one plus) ranks fifth with a market share of 3 per cent, mainly helped by the excellent performance of its sub-brand one plus in India.

Reference:

Smart Personal Audio segment declines 26% in Q4 2022, with a tough 2023 ahead

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