Shulou(Shulou.com)11/24 Report--

According to news in the morning of March 8, Beijing time, it is reported that the popularity of ChatGPT around the world has triggered a new artificial intelligence storm in the technology industry. A few days ago, the US business software giant Salesforce also stepped on the last bus of this storm.

Salesforce announced on Tuesday that it will integrate artificial intelligence technology into new software products to help corporate salespeople, customer service professionals and marketers do their jobs efficiently, including answering customer questions and writing marketing emails.

The new product will be called "Einstein GPT" and uses artificial intelligence technology from ChatGPT developer OpenAI, Salesforce said.

Last November, OpenAI, a company backed by Microsoft, launched ChatGPT on the Internet, an artificial intelligence robot that can talk to humans smoothly and write articles, which has caused a worldwide sensation.

ChatGPT represents a new "generative artificial intelligence technology". After training in huge amounts of data on the Internet, the robot can create text and all kinds of information. The success of ChatGPT has led many technology companies to join this new wave, ready to seize new business opportunities.

It should be pointed out that these artificial intelligence robots and language models are not yet mature and will give the wrong answer, so relevant manufacturers take a more cautious attitude in providing services to large enterprises or government agencies.

Clara Shih, chief executive of Salesforce's "service cloud" business, said that when it comes to generative artificial intelligence technology, they are moving quickly, but at the same time do not sacrifice the moral responsibility of product quality.

Recently, Microsoft's commercial software Dynamics 365, which competes with Salesforce, has integrated artificial intelligence technology, but the micro-software team is also doing everything possible to minimize the negative impact of misinformation.

Last month, Microsoft announced the introduction of a new artificial intelligence feature in the software that can help corporate sales representatives write emails. On Monday, Microsoft announced that it will launch a similar feature in the customer after-sales service section, where users can apply to add a waiting list to experience the new Microsoft feature as soon as possible.

Microsoft also integrated OpenAI's conversation robot into its own Bing search engine for the first time after the scarlet letter on ChatGPT.

According to reports, in the "service cloud" department, an artificial intelligence feature launched by Salesforce includes a chat window where Salesforce can use its vast amount of information to write an answer to users' questions. Software users only need to modify and improve this answer.

Recently, Salesforce has come under pressure from some activist shareholders to improve its operations and profitability. For the above new artificial intelligence features, the company has not yet announced specific pricing and release schedule. Management said that it will first launch a test version and understand the comments of enterprise users on the test version.

For possible wrong answers, Salesforce has taken several measures to avoid misleading users. For example, users still need to edit and modify the answers, and Salesforce also limits the range of inventory information used to generate answers.

As competitors of commercial software, Microsoft and Salesforce have recently introduced the function of automatically writing marketing emails, and Microsoft calls the artificial intelligence function in Dynamics "Copilot".

Charles Ramanna (Charles Lamanna), a vice president of Microsoft, said that Microsoft's new feature can not be called "autopilot". It provides users with multiple document options for marketers to edit and select the email that best suits the company's marketing plan.

In addition, Shi Zongwei said that Salesforce is also promoting a new software developed by OpenAI for enterprise chat and collaboration software Slack, which is related to ChatGPT, and Salesforce can use it to display some information from the company in Slack. A spokesman for Salesforce said users can add a waiting list to apply for a trial of the new software.

Mark Benioff, chief executive of Salesforce, is very interested in this new storm of artificial intelligence. Benioff mentioned the word "artificial intelligence" 14 times in a conference call with earnings analysts last week.

In the introduction of "Einstein GPT", Benioff said that Einstein GPT will be integrated with the company's existing "data cloud", "Customer 360" and other software, which will bring about the next stage of artificial intelligence and promote the digital transformation of enterprises in a new era of artificial intelligence.

Shi Zongwei said that Salesforce started working with OpenAI's language model team more than a year ago, but the recent popularity of the technology in the industry has prompted the company to advance its schedule so that customers can enjoy some cool techs as soon as possible.

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