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For the first time in history: the first batch of e-sports licensed goods launched in the Hangzhou Asian Games

2025-03-28 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Thanks to CTOnews.com netizens grass Luo Yuzi and Xiao Zhanche for the clue delivery! CTOnews.com March 7 news, before the opening of the Hangzhou Asian Games, 200 days away, today, the first five categories of this Asian Games (badges and non-precious metals, household life, luggage, silk, stationery) e-sports theme licensed products also officially unveiled, all based on League of Legends, Arena of Valor and Game for Peace three e-sports projects as the design elements. This is the first batch of e-sports licensed goods launched by the Hangzhou Asian Games, and it is also the first time in the history of the Asian Games to release the "e-sports" series of licensed goods.

On December 16, 2020, the 39th General Assembly of the Olympic Council of Asia (OCA), "e-sports" (Esports) was officially included in the official medal program of the 19th Asian Games. This means that e-sports will historically be the same as traditional sports such as track and field, swimming and gymnastics, and the medals won by e-sports athletes from various countries will be directly included in the national medal table.

On November 5, 2021, at the fourth China International Import Expo, the Hangzhou Asian Organizing Committee announced the e-sports settings for the Hangzhou Asian Games.

Now people can feel the charm of e-sports and Chinese culture by buying e-sports 's licensed goods. These commodities are not only of collection and commemorative significance, but also an important link between the public and the Asian Games, and a window to show the spirit of the Asian Games.

Tmall's "official flagship store for the Hangzhou Asian Games" has launched many kinds of e-sports licensed goods, such as bookmarks from Kasha, Li Bai, Shangguan Waner, silk scarves from Gong Sun Li and other characters. and badges, notebooks, mugs, refrigerator stickers, key chains, mobile phone pendant, and so on. Among them, the most expensive is an Arena of Valor stationery set that costs 208yuan, and the cheapest is a 10-piece Asian Games e-sports mask. CTOnews.com notes that some items have been sold out.

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